Oh no they didn’t! Foocall mis

Oh no they didn’t! Foocall mistakes South Africa for Western Sahara and lumps us with Aussies and Kiwis

Flags may come and go, as South Africa knows very well. But what does it mean when a business confuses the identity of an entire nation several times during an ad campaign?

Oh no they didn’t! Foocall mis

There are countless methods available these days for calling home more cost-effectively. Ever since the advent of Skype, voice-over-internet protocol (VOIP) calls have been booming as a business solution that can compete comfortably with traditional providers in the age of the internet.

A new company has recently joined the fold of VOIP providers, but it would seem that it would need to invest more into its research department. Foocall says that it allows you to “call anyone, anywhere at the lowest rates” but seems to be skimping when it comes to paying attention to detail with Saffas.

As a first affront to South Africans and Australians/New Zealanders alike, Foocall has clumped Saffas together with other antipodeans on its website under the headline of Oceania. We may have plenty of Indian and Atlantic Ocean coastlines in South Africa, but the last time we checked, places like Fiji and Papua New Guinea were nowhere near the general neighbourhood of South Africa.

But according to Foocall, they apparently now are.


To add further insult to injury, the company also mistook South Africa in one of their print ads for the Sahrawi Arab Republic, the largely unrecognised state of Western Sahara. The flags of the two nations look nothing alike, but Foocall doesn’t seem to care.

Not the South African flag
Not the South African flag


If we didn’t know better, we’d think there’s someone in their employ who just really can’t stand South Africans.Foocall II__1415277895_105.237.234.204

But it could possibly have been worse. Time and again, there have been controversies whenever South Africa’s old flag had been confused with the “rainbow nation” design that has been in use since 1994. The old flag, symbolising the totalitarian apartheid state, is widely shunned and only used by extremists.

At least that’s one way that we managed to dodge the bullet here.