The spirit of rugby to shine through in a new Cape spirit: Image: Supplied

The spirit of rugby to shine through in a new Cape spirit

Rugby World Cup-winning captain John Smit leads a new team of international legends in a groundbreaking Cape brandy venture called Avante.


The spirit of rugby to shine through in a new Cape spirit: Image: Supplied

International rugby is a hard and uncompromising spectacle, with players enduring huge wear and tear over the years through a multitude of challenges. Overcoming these elements though and moving forward is what truly defines the spirit of the game and the legends of it.

This subject of moving forward is the driving force behind Smit’s latest business venture, Avante Brandy. A pioneering new spirit on the market uniting 15 rugby legends with a shared identity.

“Looking back on my career, the big games naturally make up most of the memories. But the shared adversity of facing challenges with fellow and opposing players, and moving forward with them is what always brought us together after the whistle,” says Smit.

The Avante Team

Led by John Smit, the Avante team strives to be a special brotherhood within the game. And one that fans will be drawn to across the world of rugby. All-Black Justin Marshall, Wallaby George Gregan, and familiar South African faces Makazole Mapimpi, Jean De Villiers, and Raymond Rhule make up the first reveal. The rest of the high-profile team will be unveiled between now and the start of the Rugby World Cup. 

Avante is not just about displaying high-profile signatures on the bottle though. This unique team will also provide fan incentives through sales, bringing them closer to the world of rugby moving forward.

With the ever-evolving sports and media landscape, fans are seeking and expecting greater engagement with their favorite players past and present.

This is something that the Avante team was conscious of, and rather than being just another spirit brand with some fancy upfront marketing, the choosing of the 15 players and brand identity was all about making this a key aspect of the product. 

Video: Supplied.

Access to the Avante Guarde

Via product sales, fans can gain access to our Avante Guarde with numerous ongoing benefits ranging from exclusive member/player online chats, all the way through to winning experiences like jetting to France for the knockout stages of the Rugby World Cup. As the brand grows so will the benefits of the Avante Guarde.

To match the legacies of the Avante team which have been forged on the playing field, the spirit itself is distilled at the world-class facility in the Cape. One that was founded in 1910, using methods of cognac brought to South Africa by its founder.

To participate in the exclusive pre-sale phase and the initial run of the product, along with finding out more about the unique access you can get to these legends of the game, visit their Thundafund link here.

For more on the reveals of the rest of the Avante team, follow them online below: