Toblerone to drop Matterhorn from packaging

Toblerone is to remove the Matterhorn mountain peak from its packaging when some of the popular chocolate’s production is moved from Switzerland to Slovakia.

MUST READ | Liverpool 7 Manchester United 0: What they said – key quotes

The popular pyramid-shaped bar, which mirrors the Alpine peak, will undergo a labelling revamp and include its founder’s signature, its maker said.

US firm Mondelez said the image of the mountain will be replaced by a more generic mountain.

Strict rules have applied about “Swissness” since 2017.

ALSO READ | Varsity Cup: Round 3 fixtures – Monday, 6 March 2023

They state that national symbols are not allowed to be used to promote milk-based products that are not made exclusively in Switzerland. For other raw foodstuffs the threshold is at least 80%.

Toblerone first went on sale in 1908

In a statement to the BBC, Mondelez said it was moving some production outside of the country to “respond to increased demand worldwide and to grow our Toblerone brand for the future”.

ALSO READ | UCT tops in South Africa: How every university ranked

It said its new packaging would include a “distinctive new Toblerone typeface and logo that draw further inspiration from the Toblerone archives and the inclusion of our founder, Tobler’s, signature”.

Toblerone, the mountain-shaped chocolate made from Swiss milk with honey and almond nougat, first went on sale in 1908 in Bern, the capital city of Switzerland.

But it was not until 1970 that the Matterhorn’s silhouette debuted on its packaging, with the Bernese bear and eagle featuring before then, according to the Toblerone website.

IN CLOSING | Elton Jantjies set for shock Springbok recall – report