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IAB SA podcast series launch: Benchmarking digital excellence
Catch the first and second episodes here.
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The Interactive Advertising Bureau South Africa serves to empower the media and marketing industry to thrive in a digital economy by sharing smart, actionable and motivating insights to make better digital decisions (and therefore better business decisions).
They do this through their connected culture and access to experts and expertise. The IAB SA endeavours to further open up access to this expertise through their web, social and email platforms, as well as programmes like the IAB SA Insight Series and now – the IAB SA Podcast.
The IAB SA podcast
“With over 43% of South Africa’s online audience listening to podcasts – this is an excellent channel to create and share access to expertise, and having set up our IAB SA Digital Audio Committee last month under the leadership of Daniel Courtenay, Managing Director of Adjoin – this is also a live case study of our learning in action,” says Paula Hulley IAB CEO.
The first series, titled Benchmarking Digital Excellence: Work that Wins in Digita aligns with one of the IAB SA’s strategic pillars to set the benchmark for digital excellence across performance in a number of categories, technical areas and deployment of digital media.
The IAB SA develops these benchmarks through their councils and committee projects, The IAB Tech Lab, IAB SA Ad Spend Report, IAB SA CONNECT Benchmarking project, as well as through the IAB SA award programme – The Bookmark Awards, and award programme partnership with The Loeries.
Episodes 1 and 2 of the podcast
In the first episode, Johann and Nick interview IAB SA Bookmarks Committee Lead and IAB SA Bookmarks 2019 Innovation Engineer judge – Ernst van der Merwe (Ogilvy SA), as well as IAB SA Bookmarks 2019 Performance Marketing Chair – Clare Trafankowska (Head of Digital of Carat, Red Star & Dentsu), on their experience and insights as judges at the 2019 Bookmark Awards.
Click here to listen to Episode 1.
Hulley comments, “We are very excited to kick off the series with with our very own Bookmark Awards, as the benchmark for digital excellence. The case studies entered into The Bookmark Awards, particularly the finalists and winning work, showcase how digital delivers on business objectives and serves as a model for best practice in digital excellence.”
The podcast is sponsored by Mark1. When looking for media partners for the podcast it was remarkable how quickly Mark1 was prepared to come on board to support this initiative.
Mark1’s commercial director, Joe Steyn-Begley notes, “This initiative made perfect sense to put our name behind because we are always looking at how we can do better as a business and contribute to our industry in general, focusing on delivering true results for clients and creating meaningful campaigns that make a significant impact.”
Johann Schwella also commented.
“It’s not surprising that Mark1 was interested in this project, they’ve been on the cutting edge of media developments for years.”
In the second episode, recorded at the 2019 Loeries, Nick and Johann interview 2019 Loeries Digital Judge – HelloFCB+’s Camilla Clerke and Bookmarks 2019 Judge/Loeries 2019 Judge – TBWA’s Kabelo Moshapalo on trends at the 2019 Loeries.
You can listen in to Episode 2 here.
For more information on the IAB SA podcast:
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