business man

How do you sell ice to an Eskimo?

We put together a list of 9 tips that will help you sell your product or service.

business man

1. Make sure the market wants what you’re selling

You may think your product or service is fantastic but will people buy it?  Businesses that know who their customers are and what customers are going to respond to, hit the bull’s-eye every time.

2. Target those who value what you’re selling most

People are paying for quality and service so all efforts should be made to convey your dedication to quality and service.

3. Clearly communicate the benefits of your products

Are you able to clearly and quickly articulate the benefits you’re offering? Features describe the product while benefits reinforce what the product does for the consumer. For example, a feature of a car is an airbag, the benefit is increased safety during high impact car accidents.

4. Understand how your customers buy

Do you know your customers? Do you have demographic and lifestyle information on your best customers? Do you know whom you want to target and who is most likely to purchase from you?

 5. Differentiate on value, not price

Is your product better value than your competitor’s offering? If so, are you clearly and persistently communicating that to your target buyers?  If not, how can you improve it?

 6. Listen twice as much as you talk—listen hard, sell soft

Customers will tell you what they want, need and are willing to pay for. Just ask them and listen carefully to the answers. Consider focus groups, surveys, Web feedback or polls.

 7. Make it easy for your customer to buy from you

Have you ever felt that a business is not really interested in your business?  It can be difficult to speak to someone, no one to provide you with critical product information or no quote/pricing information being provided.  Identifying obstacles in competitor’s sales processes can provide a huge opportunity.

8. Sell to the person, not the company

People buy from people. Showing an genuine interest in your customer, understanding their requirements and providing a solution will make your sell so much easier.

9. Awesome service equals repeat sales!


About Exceed UK

Exceed UK is an accounting and consulting  firm based in the UK.  They have business growth protocols and resources especially tailored for small and mid-sized businesses. Contact Exceed UK ( today to learn how they can help you grow a more profitable business on +44 (0) 1784 439 955.