A new report revealed some interesting facts about Generation Z, also referred to as Gen Z. Here’s what you need to know:
Over the last couple of months, inZa Lab conducted surveys among Gen Z participants in the United States and compiled the State of Gen Z Report to explore the psyche of this diverse generation.
At 24, the oldest Gen Zers have recently, or will soon be graduating from college and entering an uncertain economic landscape amidst great political, environmental, and social turmoil. Their younger counterparts are following suit in and being more cautious in their decision-making. In South Africa, the percentage of the South African population that was classed as Gen Z, between the ages of 0 to 24, was 46% as of 2019, representing almost 27.5 million people.
“What we already know about Gen Z was amplified during this pandemic: They’re resourceful, creative, and always connected. But we’ve also seen another side come to life: their commitment to social justice,” said Jin Kim, the founder and CEO of Creative Digital Agency.
What’s more is that 34% of Gen Zers realistically expect to own a home between the age of 30-34-years-old. They also intend to work in the following industries:
The report also revealed that for the first time, a majority of Gen Zers are eligible to vote in a presidential election. 73% of Gen Zers surveyed responded
that they are planning to vote in 2020.