Los Angeles Lakers basketball player LeBron James shows off his Patek Philippe watch at the Super Bowl on Sunday 13 February. Image via Getty Images Photographer: Andy Lyons
Watch out, AKA & The Rolex Gang! Timeless Super Bowl wrist candy
LA Lakers basketballer LeBron James joined the likes of Jay-Z and Ellen DeGeneres showing off his Patek Philippe at Sunday’s Super Bowl.
Los Angeles Lakers basketball player LeBron James shows off his Patek Philippe watch at the Super Bowl on Sunday 13 February. Image via Getty Images Photographer: Andy Lyons
The Super Bowl trophy was not the only lavish item on show at the National Football League (NFL) final on Sunday 13 February! Luxury Swiss watch brand Patek Philippe was THE watch to wear at the star-studded event.
Basketball player LeBron James accessorised his casual outfit with a lavish Tiffany Blue Patek Philippe watch worth more than $6.5 million (R98 million).
Rappers across the globe are also fond of the luxury watch brand. As per Genius, the high-end brand was mentioned in one-third of the songs on the Billboard Hot 100 in 2017.
Here’s everything you need to know about the timeless Swiss watch brand.
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ABOUT PATEK PHILIPPE
Patek Philippe was founded by Antoine Norbert de Patek and François Czapek in 1839. The high-end Swiss brand is one of the oldest watch manufacturers in the world. In 1868 they created the first-ever Swiss wristwatch for the Countess Koscowicz of Hungary.
Since then, the brand has released several watch collections. From pocket watches to watches with split-second chronographs and from watches with perpetual calendars to the first all-electronic clock.
The likes of Albert Einstein, Queen Victoria and Princess Diana have all owned a Patek Philippe watch.
More recently, hip-hop mogul Jay-Z, Leonardo DiCaprio, Cardi B and Migos member Offset, have all worn the watch.
PATEK PHILIPPE IN POP CULTURE
Several hip-hop stars have rapped about the luxury Swiss watch brand in their music. According to Genius, one-third of the songs on the Billboard Hot 100 in 2017 mentioned Patek Phillipe. Beyoncé, Future, Young Thug, Migos and Cardi B have all mentioned the brand in their songs.
Speaking to CNN Style, Nick Marino, the senior vice president of watch magazine, Hodinkee said because it is one of the most prestigious watch brands in the world, Patek Phillipe would always stand out as something “everyone was talking about”.
“Rappers are smart. They know what status means and they know what exclusivity means. You might expect rappers to talk about Richard Mille, because that’s a young, flashy, ‘new money’ watch brand – and rappers love that one too – but I love that they love the old money watch brands.”
The Patek Philippe watch also came out to play at the Super Bowl game on Sunday 13 February. One of the world’s best basketball players, LeBron James, showed off the timepiece while at the NFL final. James wore the limited edition Tiffany Blue Patek Philippe Nautilus 5711 which is worth over $6.5 million (R98 million).
Hip-hop mogul Jay-Z and talk show host Ellen DeGeneres also rocked the watch.
TAKE A LOOK PATEK PHILIPPE’S SUPER BOWL ‘APPEARANCE’:
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WILL SOUTH AFRICAN STARS BREAK THEIR ROLEX LOYATLY?
According to Luxury Time, a website that sells watches in South Africa, a Patek Philippe Nautilus White Gold Men’s watch retails for R8.9 million.
The second-most expensive men’s watch retails for R6.8 million. The “cheapest” Patek Philipe watch on the website is just over R500 000.
South African rappers have shown that they are loyal to Rolex. Rapper AKA splurged on a Rolex for himself and his late partner Nelli Tembe in 2021. In January, the Fela in Versace rapper poured champagne over his Rolex while in the club with his rumoured partner Nadia Nakai.
The question is, will they break their loyalty to Rolex for Patek Philippe?
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