LA Lakers basketballer LeBron James joined the likes of Jay-Z and Ellen DeGeneres showing off his Patek Philippe at Sunday’s Super Bowl.

Keanu Reeves splashed out on personalised Rolex watches for the stunt crew of the upcoming fourth instalment of ‘John Wick’.

Tweeps think Cassper Nyovest’s lavish R238k Rolex birthday gift to Thobeka Majozi was a ‘bad decision’ as it may ‘put her life in danger’.

UFC champion Conor McGregor kicked off after rocker Machine Gun Kelly refused to take a picture with him on the MTV VMAs red carpet…

(Partner Content) Rolex is not only the most valuable luxury watch brand in the world, but also one of the most expensive brands, known for its iconic models that have become a status symbol for the rich and famous.

Rapper AKA is allegedly demanding the Tembe family return a Rolex gift to his late fiancée after her father has reportedly hired a private investigator.