‘Didn’t ask’: SA on Somizi’s plans to launch adult clothing range

Despite receiving backlash over the launch of his kiddies clothing line Sompire Kids, media personality Somizi Mhlongo went full speed ahead with his plans. Last year, he launched the website for the kiddies’ clothing range and shared various clips of his happy customers.

Many social media users criticised the fact that some of the items had his face on them. Many others slammed the fact that he is a convicted sexual offender.

Nevertheless, he is rumoured to be launching a clothing range for adults, and as expected South Africans have shared their thoughts on this.

Inside Somizi’s anticipated kiddies clothing range

In 2023, social media users discussed their outrage at a convicted sex offender Somizi Mhlongo selling children’s clothing.

Many people argued that the former Idols SA judge shouldn’t be allowed in the industry while promising to boycott the brand.

Despite this, he forged ahead and launched the website and later shared shared reviews from seemingly happy customers.

Many shared their thoughts on the line and didn’t hold back on the criticism.

“Branding/logo could have been simpler to reflect the target audience. While kids know Somizi it’s parents who will buy the clothes and relate with brand. Kids on the other hand relate to simple concepts like a cute baby animal,a fruit and a cute name rather than Sompire,” one person said.

Another questioned the fact that in 2008, the bubbly media personality was found guilty as a sex offender and sentenced to four months imprisonment or a fine of R6000.

Ignoring these comments, he took to Instagram to share his inspiration behind the range and how he wants kids to feel while wearing it.

“Sompire encourages kids to be themselves. It encourages boldness. It mainly revolves around positivity, loving themselves and being confident enough to be who they truly are. Hence the slogan: “Brave enough to be yourself.”

Moving on up?

This week gossip blogger Musa Khawula revealed that the media personality is ready to level up and launch an adult range.

“Somizi Mhlongo to launch merchandise for adults ‘Sompire’. Somizi Mhlongo previews a bucket hat and t-shirt that will be sold,” wrote Musa.

Somizi confirmed the news on Instagram while adding that the new adult range will be available soon.

In the comment section, locals don’t appear to be very excited:

“I love local brands but this is where I draw the line,” one person wrote while another said:

“The design bar is so low, everyone is doing the same pattern, nothing new arg bored.”