SABC secures deal to broadcast English Premier League games

The South African Broadcasting Corporation (SABC) has announced the acquisition of the English Premier League for this coming season.

The SABC partners with Gemini Sports Media through the rights holders Infront Sports France.

“The acquisition of The English Premier League is testament to the SABC’s commitment to continuously fulfill its public service mandate by providing access of sports of national interest to South African citizens.

The English Premier League 2023/2024 season will kick-off on 12 August 2023 and will be broadcast to South Africa across the SABC Sport linear TV and digital platforms, which include www.sabcsport.com and SABC+.” said the corporation in a statement.

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The English Premier SABC Sport will be the primary broadcast platform for the live presentation of matches with SABC 3, www.sabcsport.com and SABC+, also carrying the games live simultaneously.

SABC to broadcast EPL

All the live match presentations will include a live studio build-up with match previews and the latest team and player news, presented by the SABC Sports anchors and top analysts, both on TV and Digital platforms.

As part of the “always-on” digital strategy, all the latest news, score updates, log table, streaming services and live match commentary will be available on the digital platforms, ensuring that the audiences don’t miss a single minute of the English Premier League.

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The SABC’s Head of Sport, Keletso Totlhanyo, stated, “The acquisition of the league has always been a strategic direction of the SABC. “

“The English Premier League creates various marketing opportunities for the SABC Sport and other brands. We will optimally use this event to create a sense of euphoria for South Africans everywhere, and we look forward to a long-lasting partnership with Gemini Sport Media”.

EPL to become accessible to all South Africans

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Gemini Sports Media spokesperson Carrie Davis said their mission was to make the EPL accessible to all South Africans.

“We are thrilled to embark on this journey with the SABC. The EPL presents a tremendous opportunity for brands to connect with a broad audience of sports fans. Our mission is to make the EPL accessible to all South Africans, ensuring that the excitement and passion of this league reach every corner of the country,” she said.

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