Springboks’ Rugby World Cup 2023 win most viewed event of all time

Rugby World Cup 2023 in France was the most viewed rugby event of all time.

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The Springboks, who were crowned champions in Paris after the final, featured in the top two most-watched matches of the tournament.

World Rugby on Tuesday confirmed that France 2023 achieved 1.33 billion viewing hours (VH) across all programming on linear & non-linear broadcast, making it 30% more viewed than England 2015 (1.01 billion VH) and 19% more viewed than Japan 2019 (1.11 billion VH).

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Hosts France recorded the highest viewership worldwide with 481 million VH despite the national team’s early exit in the quarter-finals (at the hands of the Springboks).  

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The final between the Springboks and New Zealand achieved the highest viewing hours of any match globally, with 94 million VH, followed by the fourth quarter-final between France and South Africa, with 69 million VH.​

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