The Springboks won the Rugby World Cup in 2023: EPA/YOAN VALAT
The Rugby World Cup in 2023 was the most viewed rugby event of all time, increasing by 19 percent when compared to the Japan 2019.
The Springboks won the Rugby World Cup in 2023: EPA/YOAN VALAT
It has been confirmed that Rugby World Cup 2023 in France was the most viewed rugby event of all time, further cementing its record-breaking legacy.
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France 2023 achieved 1.33 billion viewing hours (VH) across all programming on linear & non-linear broadcast, making it 30 percent more viewed than England 2015 as the last RWC in the northern hemisphere (1.01bn VH) and 19 percent more viewed than Japan 2019 (1.11bn VH).
Notably, the final between South Africa and New Zealand achieved the highest viewing hours of any match globally, with 94m VH, followed by the France vs South Africa quarter-final with 69m VH.
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World Rugby CEO Alan Gilpin said: “Rugby World Cup 2023 was a fantastic tournament on and off the field and we are delighted to see that the thrilling spectacle millions enjoyed in France captured the hearts of millions more worldwide.
“As our sport continues to grow and break new markets, we will continue to work with our broadcast partners to enhance the viewing experience, especially for new audiences, helping us achieve our vision of making rugby a global sport for all.”
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