Roc Nation Sports agency expands star power

Roc Nation Sports International became a major player in the South African sports space from 2019, when they signed Springbok World Cup-winning captain Siya Kolisi onto their books.

Since then, the likes of Cheslin Kolbe, Beast Mtawarira, Jordan Hendrikse and Aphelele Fassi have joined the agency, along with other local sports stars such as South Africa’s netball captain Bongi Msomi.

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The agency – which is especially well known as it was founded by American superstar artist Jay-Z – recently announced its acquisition of the prestigious Brazilian football agency, TFM Agency, while they have now announced the launch of RNSI Productions, an initiative aimed at enhancing the story-telling capabilities of clients and partners around the world.

For example, specialised content creation celebrated Roc Nation Sports International’s groundbreaking new collaboration with the Ryder Cup golf competition, while a special piece of content for Serie A was recently broadcast on the biggest outdoor screen in Times Square, New York.

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President of Roc Nation Sports International, Michael Yormark, said it was a proud moment to see some of the world-class content that is being created by RNSI Productions.

“This project will serve to further enhance our story-telling capabilities through visually appealing, customised video content, which will enhance the marketing and brand awareness of our athletes and partners.”

You can download a video created for Sundowns here, as well as one for Cricket South Africa here.