This, by the way, is the hake sausage that initially sparked a massive debate online last week – will you be trying it, though? – Photo: Woolworths Online
This, by the way, is the hake sausage that initially sparked a massive debate online last week – will you be trying it, though? – Photo: Woolworths Online
Sorry, were people asking for this, or did we miss something? Retail giants Woolworths have launched a new product for October, and they’re hoping it’s going to be a winner at our summer braais: The new ‘hake sausage’ – which puts a fish twist on the meat classic – has now hit the shelves at Woolies stores across the country.
But will the people take to it?
Look, there have been some daring combinations over the years that have won us over: Garlic bread, cheesecake, peanut butter… sometimes the marriage of two food items can be a roaring success. But we’ve already seen two schools of thought open up online, between the repulsed and the curious…
I love fish … but I think this is pushing it! What does it taste like? Does anyone know? #fishwors – just sounds wrong! ????????
— Annalise Kempen (@KempenAnnalise) October 5, 2021
this might actually slap… ngl
— JUSTIN DAVID (@rassie_dot_dev) October 5, 2021
What the hell is this? Why would anyone make this???
— Busbinhio (@thelastrudebwoy) October 5, 2021
Okay I need to try this…
— I'm words???? (@Iamzwi_SA) October 5, 2021
Woolies, keen to stress their ethical commitments, say that the hake sausages are made with ‘sustainably sourced hake and kingklip, and fresh parsley’. The product IS halaal, and it’s on sale for R99, for a pack of eight.
“This item is made with sustainably sourced hake and kingklip, and fresh parsley. Our fish products are always responsibly sourced. We work with local and international organisations to meet sustainable seafood commitments.”
Johann Biermann, the man behind the initial post that sparked an intense debate, at first expressed his hesitancy in tasting the hake sausage: But after his post went viral, Woolies officially reached out to him – and offered the surprised shopper a gift card so he could at least ‘try it out’. So all’s well that ends well, right?
Thanks @WOOLWORTHS_SA.
— Johann Biermann ???????? (@JohannBiermann1) October 5, 2021
Stay tuned for the feedback! pic.twitter.com/ixJvzfSFr9