south africa tencent wechat tourism

Photo: @SAGovNews / TW

South Africa inks lucrative tourism deal with Chinese internet giant

The deal aims to increase tourist traffic from China to Mzansi.

south africa tencent wechat tourism

Photo: @SAGovNews / TW

Tourism Minister Mmamoloko Kubayi-Ngubane on Tuesday witnessed the signing of a strategic cooperation agreement between South Africa Tourism and Tencent — a company that owns the popular platform in China called WeChat.

South Africa inks significant tourism deal with China

The agreement is expected to assist Mzansi gain direct access to millions of potential Chinese travellers to market the country as a destination of choice.

“South Africa is open for business and offers diverse and world class attractions, excellent transport services and communications infrastructure, which competes with the best in the world.

“China is South Africa’s largest trading partner and we are leveraging on these trade relations to strengthen the people-to-people exchange between the two countries.

“I am pleased that, together with Tencent, South African Tourism in China is laying a solid foundation for growth in visitor arrivals from China to South Africa,” Kubayi-Ngubane said.

What are the contents of the agreement?

The partnership will span over two years. It aims to position Mzansi as a preferred tourism destination in China through digital marketing campaigns on WeChat as well as other platforms within the Tencent ecosystem.

Tencent will also assist SA Tourism with a knowledge transfer programme on best practices for destination development.

Tencent will advise SA Tourism on how Mzansi can accelerate the implementation of WeChat Pay for Chinese travellers visiting the country. Tencent will also advise SA Tourism on best practice regarding the Chinese visitor experience.

“This strategic cooperation agreement is one of many initiatives developed to increase arrivals from China to South Africa.

“Tencent, through its popular platform WeChat, will assist us to access multiple segments of the Chinese travel market… Tencent platforms will also enrich the Chinese travellers’ experience when they travel to South Africa,” Kubayi-Ngubane said.