Bell-Pottinger-PR expelled

Credit – RR Wire

PRCA expels Bell Pottinger – here are the clauses they breached

In the grand scheme of things, it doesn’t change much…

Bell-Pottinger-PR expelled

Credit – RR Wire

The Public Relations and Communications Association (PRCA) have decided to terminated Bell Pottinger’s membership, following an independent investigation. CEO James Henderson also resigned over the weekend.

Francis Ingham MPRCA, Director General, PRCA, said: “Bell Pottinger has brought the PR and communications industry into disrepute with its actions, and it has received the harshest possible sanctions. The PRCA has never before passed down such a damning indictment of an agency’s behaviour.

“This outcome reflects the huge importance that the PRCA places on the protection of ethical standards in the business of PR and communications.”

Bell Pottinger breached he PRCA Professional Charter and Public Affairs and Lobbying Code of Conduct

In an official statement it said that it found Bell Pottinger had breached several clauses. They are as follows, edited for brevity.

 PRCA Professional Charter clause 1.1

Have a positive duty to observe the highest standards in the practice of Public Relations and Communications.

PRCA Professional Charter clause 4

Take all reasonable care that professional duties are conducted without causing offence on the grounds of gender, race, religion, disability or any other form of discrimination or unacceptable reference.

PRCA Public Affairs and Lobbying Code of Conduct clause 12

PRCA members conducting Public Affairs and Lobbying services must be at all times aware of the importance of their observance of the principles and duties set out in this Code for the protection and maintenance of their own reputation, the good name and success of their organisation, and the standing of the profession as a whole.

PRCA Public Affairs and Lobbying Code of Conduct clause 13

A member shall not act or engage in any practice or conduct in any manner detrimental to the reputation of the Association or the profession of Public Affairs and Lobbying in general.

What does this mean for Bell Pottinger?

Well, not much really. They can still carry on doing unregulated PR as they wish. Of course, their reputation will have taken a little bit of a knock, but what’s a dodgy reputation if you want to take on dodgy clients, eh?