Pick n Pay, supermarket, Mr D app, Takealot, Project Red, grocery store, Pick n Pay split

Pick n Pay announced two new steps it’s taking, from a new store to the introduction of the Mr D app. Photo: Supplied

Pick n Pay announces split into two stores and joining Mr D app

Pick n Pay is making some major changes with a new store called ‘Project Red’ as well as the introduction to the Mr D and Takealot apps.

Pick n Pay, supermarket, Mr D app, Takealot, Project Red, grocery store, Pick n Pay split

Pick n Pay announced two new steps it’s taking, from a new store to the introduction of the Mr D app. Photo: Supplied

The widely known supermarket Pick n Pay has announced two major strategic steps toward the innovation of the operations of the franchise. 

What are the two major steps?

The first change will see the grocery store split into two brands each focusing on different needs and desires of customers. The second step will see Pick n Pay available on the popular Mr D app. 

The division of the supermarket is expected to birth a new version of the grocery store, referred to as ‘Project Red’. This new smaller version is said to provide customers with cheap essential items as opposed to the heightened value and variety of a standard Pick n Pay store. 

What is Project Red?

While a standard Pick n Pay holds around 18 000 items, the new smaller store is expected to hold around 40% of these items. The 40% will focus mainly on essential items from meat to fresh produce while offering customers the option to purchase these essential items in bulk.

ALSO READ: Planning to get the jab? You could get R1k from Government, here’s how…

The new red stores will increase the affordability of their products by dedicating certain aisles for promotions, whilst offering market-beating promotional prices for their fresh produce. The meat offered will also come in both fresh and frozen and aim towards affordability. 

Pick n Pay heads to Mr D and Takealot

Along with the news of the supermarket dividing into two separate brands comes the announcement that the store is going to be available on Mr D and Takealot. Mr D will provide consumers with an array of products from alcohol to food and of course groceries.

This new addition to Mr D will consequently split the app into two categories. Customers who wish to order off the app will be able to indicate whether they wish to order food from a restaurant or buy groceries. The second option will connect consumers with Pick n Pay through the Mr D app.

Customers will still have the ability to use their Pick n Pay Smart Shopper cards on the Mr D app. Photo: Bob Adams / Flickr

The introduction to the popular delivery app will come with a few additional benefits provided by Pick n Pay. While the initial delivery is expected to be free, according to promotional images provided by the company, customers will still be able to make use of their Smart Shopper cards, reports Business Insider.