EFF Clicks

EFF Deputy Secretary-General
@mailola_poppy
is outside Clicks at Highveld Mall, Emalahleni / Image via Twitter: Economic Freedom Fighters
@EFFSouthAfrica

Clicks loses court bid to halt EFF demonstrations

The retailer found itself in a hairy situation last week – after an advertisement labeled black people’s hair as dry, damaged and frizzy

EFF Clicks

EFF Deputy Secretary-General
@mailola_poppy
is outside Clicks at Highveld Mall, Emalahleni / Image via Twitter: Economic Freedom Fighters
@EFFSouthAfrica

In another blow against Clicks, the High Court has dismissed the health and beauty retailer’s application to prevent the Economic Freedom Fighters’ (EFF) nationwide protests on Monday, 7 September 2020.

EFF members, even the party’s big guns, are out in their numbers demonstrating outside Clicks stores across the country – and have shown no signs of backing down on a list a demands it has made to the retailer.

The retailer found itself in a hairy situation last week – after an advertisement labeled black people’s hair as dry, damaged and frizzy. This caused outrage amongst South Africans, who then accused Clicks of being racist.

https://twitter.com/MandyWiener/status/1302896322173952004

What were the EFF demanding?

The red berets has made a number of demands from the retailer, including that it make public, the names of all employees who were involved in the commissioning of the advertisement. The party has also demanded that Clicks part ways with the company which was contracted for the ad.

EFF: ‘We are vindicated’

The EFF has welcomed the ruling by the courts, and said it was vindicated that Clicks’ arrogance was dealt with harshly.

“Clicks made an irrational and silly attempt to prevent the EFF from practicing its constitutional rights to protest. Their approach to the courts was nothing but a waste of time of our judiciary at a time when it has far more important matters before it”, the party said in a statement.

The EFF further said the retailer could no longer avoid accountability for their assertion that the identity of black people is inferior to that of white people.

The party also said it would continue protesting peacefully across the country, and would not allow Clicks to operate until it addresses its demands in the next five day.

“The commitment Clicks has shown to protecting racists and defending racism will come at significant costs to their own profits. As the EFF, we have made simple demands…”, the red berets added.

EFF: Queenstown incident to be addressed

The third biggest party in the country has also reacted to a Clicks store in Queenstown, Eastern Cape, being trashed, and said the incident has been brought to its attention and will be dealt with accordingly.

“We call on all members of the public to alert the EFF through its social media platforms should they encounter any Clicks store which is operational. We will swiftly deploy our members to assist them in shutting down”