Selena Gomez and Rihanna, radiant and confident. Image: Instagram via @badgirlrirr and @selenatorz_
Selena Gomez talks Rihanna, business, and finding self-love
Selena Gomez opens up about her admiration for the fearless Rihanna and unravels the secrets behind her company Rare Beauty.
Selena Gomez and Rihanna, radiant and confident. Image: Instagram via @badgirlrirr and @selenatorz_
Selena Gomez, in a candid conversation with @wwd, opens up about her admiration for Rihanna and discusses the phenomenal success of Rare Beauty, her purpose-driven makeup brand.
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SELENA GOMEZ ON RIHANNA
Selena Gomez commends Rihanna for being unapologetically herself, taking control of her life, and pursuing her passions. She expresses genuine admiration for Rihanna’s ability to shape her path as reported by WWD.
The article delves into Rare Beauty’s extraordinary journey. It highlights its rapid ascent to a projected $300 million in revenues for 2023.
Beyond the celebrity status of its founder, Selena Gomez, the brand has become a social media powerhouse. She claimed the top spot among beauty brands in the U.S.
Gomez attributes this success to the brand’s emphasis on self-love and its commitment to raising awareness of mental health issues.
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SELENA GOMEZ AND THE BEAUTY INDUSTRY
Rare Beauty’s impact extends beyond the beauty industry. The company has $12 million (R229,095,684.00) already dedicated to mental health causes through the Rare Impact Fund.
Gomez, who has been transparent about her mental health journey, views the brand as a conduit to resources and a platform for positive conversations around self-acceptance.
The article highlights the brand’s authenticity, from its relatable content creation on social media, including Gomez doing her makeup during the COVID-19 pandemic, to the successful in-person Rare Beauty Mental Health Summit.
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SELENA GOMEZ AND RARE BEAUTY
The sense of community that has developed around the brand is evident, with Gomez sharing touching moments of people finding support and connection through Rare Beauty.
The success of Rare Beauty is attributed to its commitment to creating accessible and easy-to-use products.
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COMMUNITY FEEDBACK
The article emphasizes the brand’s focus on customer feedback, with Gomez actively engaging with the product team and listening to the community’s preferences.
As for the future, Selena Gomez envisions building a brand that transcends her celebrity, becoming a household name associated with positive self-care.
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AUTHENTIC LIFE
The article closes with Gomez reflecting on her journey, expressing happiness in her current relationship with makeup, and offering a heartfelt message to her younger self.
In essence, the article not only showcases Rare Beauty’s impressive achievements but also provides readers with a glimpse into Selena Gomez’s vision for the brand and her genuine appreciation for beauty that goes beyond physical appearance.
