The Apple Vision Pro combines virtual and augmented reality. Image: Pixabay
Apple confirms launch date for new VR headset
Apple Inc.’s first major new product in nine years arrives next month, heralding what the company hopes will be a new era for the iPhone.
The Apple Vision Pro combines virtual and augmented reality. Image: Pixabay
On 2 February, the Apple Vision Pro — a $3 499 (R65 065) mixed-reality headset — will go on sale, according to a statement from Apple.
The headset will be available to preorder on the Apple website starting at 05h00 California time on 19 January. The announcement came just ahead of the CES technology conference in Las Vegas.
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Combining AR and VR
The device combines virtual and augmented reality — an experience that Apple calls spatial computing. It’s designed for more immersive FaceTime chats, gaming, video and productivity apps.
The Vision Pro, first unveiled in June, marks the first new hardware category for Apple since the company introduced its smartwatch in 2015.
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“The era of spatial computing has arrived,” Chief Executive Officer Tim Cook said in the statement.
“Apple Vision Pro is the most advanced consumer electronics device ever created. Its revolutionary and magical user interface will redefine how we connect, create and explore.”
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Apple’s entry into the spatial computing era
Apple’s latest product places it in direct competition with Meta Platforms Inc. and other manufacturers of augmented and virtual reality headsets.
Although Apple’s device comes at a higher price point compared to rival models, it boasts premium features such as dual 4K displays and Mac-grade processors.
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Initial reports indicated a February launch for the device. Apple is encouraging users to purchase the product from its retail stores since it requires a precise fitting for proper operation. Additionally, the company announced charges of $99 (R1850) and $150 (R2800) for prescription lens inserts.
This week, the company is hosting hundreds of retail store employees at its headquarters to train them on how to use and sell the device.
