Water crisis: Cape Town laundr

Water crisis: Cape Town laundry service uses borehole water to wash clothes

The entrepreneurs behind Green Planet Laundry know that sustainability is imperative for success.

Water crisis: Cape Town laundr

Business partners, Tony Soares and Pierre Cillie, recently introduced Green Planet Laundry, an innovative eco-friendly laundry service, to South Africa.

The men first met whilst in Qatar, working in the high-pressure industry of traffic management. They bonded over their South African heritage and realised they shared ideals about sustainability, community upliftment and social outreach.

Considering the large amount of potable, municipal water that is used in laundering clothes, Soares and Cillie decided to create a business that could help curb potable water use in the Western Cape.

The pair conceptualized a laundry operation that makes use of purified borehole water which combines with Ozone technology to optimize efficiency and drastically reduce water consumption.

As an international industry standard, it made sense to the duo to bring this technology to the Cape Town market.

Considering that one load of washing can use as much as 50 litres of potable water, the shift towards green practices in the laundry industry seems like a no-brainer, however, the plan for the business has much longer lasting results.

The businessmen see the implementation of sustainable practices as an effective measure for increasing profitability and ensuring economic viability in the long term. By streamlining operations, Soares and Cillie aim to reduce water and energy consumption.

In addition to using a water source that does not draw from the valuable municipal water supply, a water reclamation system is in use whereby grey water is recycled through a filtration process and approximately 50% reused.

This entire process is powered by an on-site solar energy system that generates double the amount of power required – with future plans to expand this to include wind power in order to generate enough power to fuel the entire facility.

Of utmost importance to the pair is the fostering of skills development by empowering local communities through job creation and education.

“We believe that the only way of challenging the status quo and tackling systemic inequality in South Africa is through education and raising awareness surrounding social responsibility. In providing a supportive environment for our employees we hope to positively impact local communities as well as contribute to a growing cycle of upliftment and conservation.”

Soares and Cillie