Watch: Coldplay preaches ‘Ubun

Photo: YouTube/Coldplay

Watch: Coldplay preaches ‘Ubuntu’ in new song and music video

Coldplay’s new music video sees the band performing the song around the globe in locations such as South Africa, the Ukraine and Morocco.

Watch: Coldplay preaches ‘Ubun

Photo: YouTube/Coldplay

You read that right: Coldplay is preaching ‘Ubuntu’ in their new music video Everyday Life. And according to ET Canada, the new video, for the title track on their upcoming album, was directed by Canadian Karena Evans and was filmed around the globe in locations such as the Ukraine, South Africa and Morocco. 

Everyday Life serves as the title track to the band’s eighth album and first in nearly four years since 2015’s A Head Full of Dreams. While the introspective ballad follows dual lead singles Orphans and ArabesqueEveryday Life bowed at number seven on the Billboard 200 upon its first week of sales.


“‘Ubuntu’ is a Xhosa word…It means ‘humanity,’ direct translation,” a voiceover says in the beginning of the video. “So basically, you’ll always need the next person. You know what I mean? So one hand washes the other, the one hand does need the other to clean. That is Ubuntu. To help others, your brothers, your sisters. Even when they are strangers and you don’t know them, you are supposed to help them.”

Watch the music video for Coldplay’s Everyday Life down here:

A South African premiere

It is said that the music video premiered on SA community TV station Soweto TV and is now available worldwide on YouTube.


For lead singer, Chris Martin the album is ultimately about being human.

“It’s all about being human,” Martin said in an early interview about the record. “Every day is great and every day is terrible and every day is a blessing.” 

Early reviews also state that the album Everyday Life revisits Coldplay’s back catalogue, recentering its sound in gentle acoustic guitars, evocative piano melodies, and wistful, lilting vocals. But it inverts the old albums’ introversion.

It is said that they’re actually not reminding us that “we live in a beautiful world.”