The rooibos plant
The world is increasingly one of concrete and technology, which is why it’s no surprise that the plants, and rooibos in particular, are a definitive trend in 2019.
The rooibos plant
There’s a global trend towards a more natural-based life, as millions of people wake up to the curative properties of plants like rooibos as a remedy for the ravages of modern living.
From vertical gardens to organic materials, from natural colour palettes to the move towards plant-based food choices, there’s a yearning for the natural. There’s also a desire to know the source of things we choose to use.
That’s great news for rooibos, the tall-leafed herb that’s sourced from only one place in the world – the Cederberg mountain region in South Africa.
Enjoyed as a mild red tea and used for everything from soothing colicky babies to treating skin problems, the leaves of this hardy plant contain amazingly high levels of antioxidants.
According to international research, rooibos has the ability to protect cells and tissues from the debilitating effects of lifestyle diseases, such as cancer and diabetes, as well as premature ageing.
As the name rooibos becomes better known and exports grow, so rooibos-based products and brands are increasingly mainstream. Rooibos lattes, iced teas, supplements and beauty products have all made their way into mainstream culture.
One of the fastest-growing South African skincare brands is African Extracts, which has as its signature ingredient a particularly antioxidant-rich extract of green, unfermented rooibos.
Taking on the likes of Nivea and L’Oreal in the local market, this Cape Town-based company has now officially launched African Extracts Rooibos skin care in the UK, with its own e-commerce platform.
“The antioxidant benefits of rooibos and the provenance of the plant are at the heart of our brand. The brand is cruelty-free and most of the products are vegan – soon all will be. We’ve also been able to offer a quality skin-care range at an affordable price point. The appeal of the African Extracts brand is sustained – and right on trend,” says CEO Rob Tiffin.