Ultra Pet unleashes latest viral cat video

11 July, Johannesburg, South Africa’s Ultra Pet launched ‘The Cat One’, a follow up to the viral hit of the Summer – My Best Friend – and has already garnered more than 2.1 million views on TikTok.

Tara Pape, Ultra Pet Brand Manager says, ‘We want to encourage pet owners – who are tired of paying extremely high prices for imported brands to switch and see how Ultra Pet gives their pets the optimal nutrition they need, at affordable prices.’

She adds, ‘We did this with our latest branded content piece – in the form of performance art – in order to mimic the idiosyncrasies of cats that we see and love on social media channels, daily.’ 

According to Bloomberg, 15 per cent of all web traffic is driven by cat videos, and – since 2020 – there have been more than 50m Google searches for ‘cat’ per month. 

South African Pet Search Behaviour

Tara adds, ‘We’ve received hundreds of requests on social media for a cat version of My Best Friend’.’

She continues, ‘We ran a Google Trends Search – over the past 12 months – to ascertain whether South Africans are #TeamCat or #TeamDog. Interestingly, searches for ‘cat video’ on YouTube edged ‘dog video’ by five per cent, but, as a nation, we are perfectly balanced with our feline or canine content discovery.’

#TeamCat:

• Gauteng residents 55% – 45%
• Eastern Cape and KZN residents 53% – 47%
• WC residents 51% – 49%

#TeamDog:

• Northern Cape 51% – 49%
• Mpumalanga, North West, and Limpopo residents 52% – 48%

Free State residents are undecided – 50% – 50%

About Ultra Pet Cat products:

Ultra Pet’s veterinary quality, scientifically engineered cat food is made for South African cats living in our local conditions. Ultra Pet cat food is formulated using the combined expertise of both our in-house animal nutritionist and veterinarian to create a range of high-quality cat food that your pet will love.

ALSO READ: Doggone it! Disappearance of well-known dry dog food range poses a risk to SA pets