kfc gravy-scented candle


KFC global launches new gravy-scented candles [video]

This is the last thing South Africa needs.

kfc gravy-scented candle


The way KFC sees it, it is not enough that we have to taste the gravy, we have to live with its aroma in our atmosphere too. The global fast food giant has revealed its plans to release its gravy-scented candles as part of its merchandising campaign.

Luckily — and we say this respectfully — the campaign is only live in the United Kingdom (UK) right now. According to the New York Post, this isn’t the first time the Colonel has played in the field of merchandising.

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KFC gets in on merchandising

In 2016, the same campaign was run in New Zealand, and they also have chicken-scented yule log as well as a herbs and spices bath bomb. We are not certain that bathing with KFC-scented soap will give off the needed aromas to attract people at the office or just in general, really.

The Colonel had this to say about the gravy-scented candles.

“Initially the different ingredients within the gravy were split into their constituent parts and fragrances matched to each. Then the scent was built component by component in the similar ratios as KFC’s iconic gravy.

“The artisanal approach to creating the candles was crucial to ensure the familiar and evocative aroma of gravy was perfectly captured.”

How to win a KFC gravy-scented candle

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Well, first of all, you have to be a resident of the UK. Also, you have to be one of 230 fans who rush to the site fast enough to submit your name and email address for a chance to win.

It has not exactly clear as yet if this campaign will be launched in South Africa.

Watch: KFC unveils its gravy-scented candles