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Ivy Park kids: Beyoncé’s brood steal the spotlight in new range [photos]
Ivy Park Rodeo Kids is the hottest new children’s clothing collection…and it’s all thanks to Beyoncé and Jay Z’s cute kids!
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@weareivypark
With two global icons as their parents, it’s no wonder the Carter kids have star power…and their latest sighting in the Ivy Park Rodeo Kids campaign cements this!
Beyoncé and Jay Z’s three children — Blue Ivy and twins Sir and Rumi — make a special appearance in the video and poster promo, much to the delight of members of the Beyhive.
IVY PARK RODEO KIDS IS THE APPAREL YOU NEED TO HAVE
One look at the Ivy Park Rodeo Kids campaign and it’s clear that the decision to include a line for children is about to make Queen Bey richer than ever!
“The rodeo isn’t just for the grown-ups” is the catchy tagline of the cowboy and cowgirl-themed campaign, which comes out later this month.
The collection – a collaboration with Adidas – features a dope range of athleisure for the little ones, including apparel in cow print. Cute!
The best part is that all the pieces coordinate with ones from the men and women’s range – perfect for matchy family pics!
ANOTHER NOTCH ON BLUE IVY’S BELT
Beyoncé is seen carrying her only son, Sir, who dons a blue cowboy hat and gives the camera an adorable and cheeky grin. Little Rumi is seen playing with a fluffy toy and then in a bundle of hay.
Then there’s Blue Ivy, whose name was an inspiration for the popular Ivy Park range.
She may only be nine years old, but Bey’s firstborn has amassed incredible achievements, like a BET award for her writing credit on the hit song Brown Skin Girl from The Lion King soundtrack. She also won a NAACP Image Award and Grammy Award for Best Music Video for the same song.
In the clip, Blue and Bey practise their best model strut in matching outfits.
A THUMBS-UP FROM FANS
The full collection, including Ivy Park Rodeo Kids, has received a warm reception from fans.
Tweeps are also loving the Carter children, hailing them as the next generation of superstars.
