Matteo Garrone Dior

Filmmaker Matteo Garrone collaborated with Dior’s Maria Grazia Chiuri for the second time on a short movie showcasing her tarot deck-inspired collection. Image: Dior

Creative flair: Film and fashion meet in Dior, Chanel collections [watch]

The likes of Chanel and Dior are roping in masters of the silver screen to show off their latest collections online.

Matteo Garrone Dior

Filmmaker Matteo Garrone collaborated with Dior’s Maria Grazia Chiuri for the second time on a short movie showcasing her tarot deck-inspired collection. Image: Dior

The COVID-19 pandemic has forced most fashion houses to take their shows online with haute couture designers coming up with creative ways to add more spectacle to their presentations. Some have turned to celebrated arthouse filmmakers for help.

While some houses admit a growing desperation to return to live shows, they have little choice for now but to come up with show-stopping ways to showcase their collections online.

Have a look at how Chanel and Dior do it in style…

Chanel Goes Dutch

Chanel teamed up with Dutch photographer and cult film director Anton Corbijn, who is best known for his gritty Joy Division biopic Control, moody visuals for music groups like U2 and Depeche Mode, and striking photographic portraits of rock icons.

When Virginie Viard, Chanel’s creative director, realised the house wasn’t going to be able to organise a major catwalk show, they had to do something else. She approached Corbijn to come up with something magical and he created a 15-second teaser video of Chanel’s Spring 2021 haute couture collection.

He took his cameras to the couture ateliers at 31 Rue Cambon to capture seamstresses in action, and models in the throes of fittings. Flipping between colour and black-and-white, the short clip shows pink ruffles, silvery tweed, and dotted embroideries from the new collection, and ends with a view of the salons through a window.

Watch Anton Corbijn’s teaser of Chanel’s Spring 2021 collection:

Chanel plans to drip-feed still images from the fittings on its social channels, which will show yet more ruffles, colour-flecked tweeds, micro sequins, and a princess-line dress with beaded straps. The French fashion house will film its couture show at the Grand Palais without an audience, which will be available to watch online.

Dior Turns to Matteo Garrone

Dior drafted in Italian director Matteo Garrone for their latest collection, which is inspired by tarot cards. The filmmaker is known for his biting social commentary and brutal portrayal of the Mafia in films like Gomorrah, Reality, and Dogman, however, also has a softer side in his fantasy movies like Tale of Tales and Pinocchio.

Using the tarot card theme of Dior’s latest collection, Garrone created a dreamlike adventure in which a young woman crosses paths with tarot characters such as Justice, the Madman, and Death. The creations mix the feminine with the masculine, in the form of a reinvented version of Dior’s iconic bar suit with a long lace dress with voluminous sleeves.

When chatting to AFP about the latest collection, Maria Grazia Chiuri, the fashion house’s Italian haute couture designer said:

“Tarot cards speak of a magical world. Not to tell us the future, but to better understand the present and our personality. Garrone’s artisanal approach to film-making has a language that is poetic, extremely picturesque, that marries up very well with my vision of haute couture.”

Maria Grazia Chiuri

Italian Renaissance and Dior Magic

Chiuri’s latest collection draws on the famous Visconti tarots of the 15th century, richly verdant and geometrical and heavily adorned with gold and enamel, which can be seen in the contours of the draped dresses and their time-faded colour schemes.

You’ll see a new version of the classic bar jacket with new construction of lateral folds in black velvet and accessorised with trousers and moccasins. Chiuri’s well-known feminist aesthetic of flat shoes are present, along with gold and silver cage boots with long dresses.

Tarot cards were a refuge for Christian Dior himself, who often turned to them as he built his fabled fashion house through the uncertain post-war years.

The Future of Fashion?

When AFP asked her thoughts about the future of fashion, Chiuri said she is preparing a pret-a-porter collection for the next Fashion Week in March, though she has no idea what will happen.

“The start of the year has been very difficult. There have been ups and downs. It’s tiring to constantly find the strength to keep pushing forward. But creativity is a refuge in these difficult times,” she said.

Maria Grazia Chiuri

Additional reporting by AFP