Adidas has been criticised for a graphic image advertising the new range of sports bras

Adidas has been criticised for a graphic image advertising the new range of sports bras
Image via @adidas

Adidas slammed for graphic pic of women’s breasts in sports bra ad

Sportswear brand Adidas was dragged through the mud after their sports bra advertisement went down in flames on Twitter…

Adidas has been criticised for a graphic image advertising the new range of sports bras

Adidas has been criticised for a graphic image advertising the new range of sports bras
Image via @adidas

When it comes to ad campaigns, it’s typically the bolder the concept, the better – right? For sportswear brand Adidas, this idea backfired dismally after social media users slammed their graphic and “overtly sexual” sports bra advertisement.

The popular label tweeted a picture of their new range, designed to “celebrate all bodies”. But it was not the brand’s new collection of apparel being marketed – but bare women’s breasts…

ADIDAS SHARES BOLD AD CAMPAIGN

Adidas shared an image of over a dozen women’s breasts in different shapes and sizes. Their intention was to advertise their new wide range of sports bras for women of all body types.

They said in their ad campaign: “Breasts of all shapes and sizes deserve support and comfort tailored to them. Which is why our new sports bra range contains 43 styles, so everyone can find the right sports bra for them.

“We’ve re-engineered our entire portfolio available in 72 sizes, catering to more bodies and workouts than ever before. Women’s bodies and breasts come in many sizes, and there are endless ways in which they move during exercise. There really is no ‘one size fits all’ when it comes to bras.”

Disclaimer: The image below has been edited. To see the advert on Twitter, click here.

Adidas shares graphic ad of women's breasts
Adidas shares graphic ad of women’s breasts Image via Twitter @adidas

TWEEPS CRITICISE GRAPHIC ADVERT

Whilst many Instagram users positively reacted to the advert, on Twitter, it was a different story.

Many tweeps criticised the German sports label for promoting nudity on a public platform.

“Will you show us penises too (circumcised and uncircumcised) of different shapes and sizes for the pant/boxer set?”

“@adidas, you guys can market your new sports bras or products without the nudity, this isn’t how body positivity is promoted. Twitter is a public platform that’s also accessible to a lot of underaged kids, a tweet like this can corrupt someone. Do better”

“Someone with a college degree thought this was a good idea? Maybe show the bras actually supporting the tits? This isn’t page three hun”

“I’m all for boobies and positivity but like … what are they selling? Shouldn’t it at least show how their ‘body positive’ bras support all different kinds of boobies? Or is this just another shock ad designed only to generate revenue by using women’s bodies? Exhausting”

“Are you freaking kidding me with this post? You know how many kids follow you? I will never buy another product after this”

Twitter
https://twitter.com/tibrahim1/status/1491521093349347334

Whilst Instagram has a strict nudity policy that largely prohibits posts that depict female nipples, the Adidas campaign is still up and running.

According to their “sensitive media policy”, Twitter states that accounts that share content that is graphic, of an adult nature, or depicts violence, gore or harmful imagery should be marked as sensitive.

ALSO READ: Shower hour divides #BBNaija and #BBMzansi fans & doubles ratings