(DigsConnect / Instagram)

Cape Town company DigsConnect to drop R10 000 from a rooftop on Thursday

Business must be good if you’ve got this much to throw away: DigsConnect have found a unique way to thank their clients.


(DigsConnect / Instagram)

Okay, now this is what you call a PR stunt! Cape Town-based DigsConnect are set to drop one thousand R10 notes from the top of an as-yet-unnamed rooftop at the University of Cape Town on Thursday.

The company is barely a year old and was set up by two UCT graduates who were on the student council. Alexandria Procter and Greg Keal are both aged 23 but have enjoyed wild success with their start-up. Keal told Business Insider the DigsConnect is “the AirBNB of student accommodation”:

“Alexandria was being inundated with requests for accommodation as the day students coordinator on the SRC. We knew that there had to be a better way. So we created a platform that allows students to find every type of accommodation offered in one central place.”

Where will DigsConnect drop the R10 000?

Details have been trickling through during Wednesday. They will be somewhere on the upper UCT campus, ready to drop their cash-load onto some lucky students. No doubt the venue will be a hotbed of activity during Thursday lunchtime, and only those with the fastest fingers will scoop themselves some free money.

The exact location will be released just 10 minutes before the drop, via DigsConnect’s Facebook and Instagram pages. So make sure you’re switched on and connected.

When will DigsConnect do the money drop?

They’ve pencilled the free-for-all in for 12:55 on Thursday. We advise students not to have a big lunch, as they’ll need to be as nimble and mobile as possible to stock up on the notes.

In fact, this isn’t the first event the rental company have orchestrated. Their money drops have been going on since Tuesday. They started with R1 000 earlier in the week, before things kicked up a notch on Wednesday – R2 000 was given away on campus earlier in the day:

How does it work?

The money comes in sealed red packets and will be dropped individually. It’s a way to combat the threat of hundreds of rands just floating over the mountain, never to be seen again. Keal has said this gesture is a massive thank you to those who have registered with the site, either as a landlord or a student.