Lawrence Maleka

Lawrence Maleka founded Previdar but jst had a social media breakdown.
Image via Twitter @Vidar_Africa

Lawrence Manyapelo’s heartbreaking social media breakdown

Lawrence Manyapelo’s heartbreaking breakdown is a far cry from the famous image of the fabulous Previdar founder that we are familiar with.

Lawrence Maleka

Lawrence Maleka founded Previdar but jst had a social media breakdown.
Image via Twitter @Vidar_Africa

The moment you mention Lawrence Manyapelo’s name the first thing that would come to mind would be Previdar, the online magazine that he created and not Lawrence’s heartbreaking social media breakdown that happened recently.

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Lawrence Manyapelo’s Previdar legacy

Previdar was more than just a magazine within the celebrity pop culture scene in South Africa. The magazine had boasted every type of celebrity in South Africa on its cover according to IOL. The images of the magazine were well thought out and photographed. This was all the work of its creative director Lawrence Manyapelo.

He was once described as a creative visionary but the image that appeared on his personal Instagram was a far cry from the fabulous image of the once celebrated Previdar founder. The Instagram video was not a ‘poor me’ rant but it a genuine cry for help from an individual who was not just down on luck but suffered for his art and made some sacrifices for his vision.

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Lawrence during his days as the Creative Director of Previdar. Image via Facebook: Jacksones Generalist

Lawrence Manyapelo’s heartbreaking confessions

The confessions that he made were shocking from the admission that he was not receiving payments for his work when he was working as a creative director for two large companies to being blackballed by influential individuals whom he had trusted.

The most heartbreaking confession was that he was homeless and often did not have any food to eat. The amount that he sold the magazine for was R150 000 even though the initial selling price was R1,5 million but out of desperation he accepted the offer that was given. This amount was allegedly paid in monthly installments. This became an issue when he needed access to funds so he can take care of basic expenses such as electricity and food.

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The sad reality is that this story is not the first of its kind especially when it comes to our country’s creative economy. This could be solved once funds and grants are put in place to assist such creative which are a gem to the creative and entertainment industry.

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