Kim Kardashian

Kim Kardashian is launching an energy drink. Images via Instagram: @kimkardashian

‘Anything to stay relevant’: Kim K trolled over new energy drink

‘It’s giving desperate’: Kim Kardashian is facing backlash after she announced the launch of her energy drink.

Kim Kardashian

Kim Kardashian is launching an energy drink. Images via Instagram: @kimkardashian

American reality TV star Kim Kardashian just announced her latest venture — an energy drink collaboration with better-for-you health and wellness brand, Alani Nu. The limited edition sugar-free strawberry lemonade flavoured energy drink will be called “Kimade”.

While Kim isn’t new to the business world and has a number of successful ventures under her sleeve, many social media users couldn’t help but wonder whether or not “she’s being desperate for attention.”

ALSO READ: Pearl Modiadie rants about fitness influencers and cameras in gyms

Kim K trolled after going into the energy drinks sphere

Kim Kardashian is most famous for starring in popular American reality TV show, Keeping Up With The Kardashians.

In fact, the Kardashian family can arguably be credited for the rise of reality TV shows about people’s personal lives and lifestyles.

As the years passed, Kim moved from being a reality TV star to being a makeup and beauty product mogul.

Kim Kardashian
Kim Kardashian founded Skims in 2019. Image via Instagram @kimkardashian

ALSO READ: Crazy notions? Sorisha warns against ‘making money without effort’

Her clothing range Skims is also quite big given the fact that it was only launched in 2019.

Despite this, it would appear Kim is always ready to take more on her plate and recently announced her collaboration with wellness brand, Alani Nu.

The star will be launching her very own energy drink called the Kimade.

ALSO READ: ‘Billionaires cook their own food’: Sorisha shows off culinary skills

Trolls aren’t loving it

While usually securing the bag is a good thing, it would appear internet trolls aren’t happy for Kim. The TV star was almost instantly hit with trees of shade from trolls who made nasty comments.

“I feel like this collab would’ve made more sense for Khloë,” one user wrote.

Another user commented: “The fact that Kim K will do anything to stay relevant!”

While a third added: “So many fitness creators y’all could’ve picked and you went with the Kim?”

ALSO READ: Fine wine: How old is multi-millionaire Sorisha Naidoo really?