Musician and Louis Vuitton creative director Pharrell Williams is collaborating with Lego to create an animated film about his life. Image via IG (@pwilliamsworld)
Pharrell Williams will be telling his story in a Lego animated biopic
Musician and Louis Vuitton creative director Pharrell Williams is collaborating with Lego to create an animated film about his life.
Musician and Louis Vuitton creative director Pharrell Williams is collaborating with Lego to create an animated film about his life. Image via IG (@pwilliamsworld)
American rapper and producer Pharrell Williams is partnering up with the Lego Group to create an animated film about his life.
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PHARRELL WILLIAMS PARTNERS WITH LEGO
On Friday, 26 January Pharrell announced that he is teaming with The Lego Group, director Morgan Neville and Focus Features to create his animated biopic titled, Piece by Piece.
According to a press release that was shared to Variety magazine, this offering will be detailing the musician’s life in a unique and unexpected way.
The press release read: “Uninterested in making a traditional film about his life, Pharrell set out to tell his story in a way that would set audience’s imaginations free. Developed from his singular vision, ‘Piece by Piece’ defies genres and expectations to transport audiences into a Lego world where anything is possible”.
“Pharrell Williams is a true trailblazer whose influence across music, art and fashion continually reshapes global culture with an undeniable sense of joy,” “In partnering with the inimitable Morgan Neville and the limitless creativity of the Lego brand his visionary spirit comes to life in a wholly unique and uplifting way that will inspire everyone to dance, to sing, and to use their voice to build the world they want to see, brick by brick, and piece by piece”, the Focus Features chairman Peter Kujawski explained in the statement.
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‘THIS WAS A JOURNEY I WANTED TO GO ON’
In the statement Morgan Neville noted that Pharrell Williams approached him five years ago with the idea of creating a Lego animation biopic.
“Five years ago, Pharrell Williams approached me with the idea of helping him tell his story through Lego animation,” Neville said.
The Lego Group director continued: “It was one of those rare moments where I knew in a second that this was a journey I wanted to go on. I’m grateful to our partners at Focus Features and at the Lego Group for their belief in our crazy mission. We assembled an incredible team of creative collaborators to help make a new type of film. I can’t wait for people to see it”.
Pharrell shared his gratitude and excitement for this new collaboration.
“When I had this crazy vision to tell this story through Lego bricks, I couldn’t have imagined a better partner than Morgan. He is a legend. Grateful that Focus wanted to collaborate with us and I’m honoured to share this with the world and bring people into my universe”, the Louis Vuitton creative director shared.
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