Makhadzi impressed her online followers with a picture of a car. Image via Instagram @makhadzisa
Makhadzi forced to slash sneaker prices amid R8.2 million lawsuit
Makhadzi’s sneaker line, called Kokovha, was launched in 2021, but poor sales has forced the manufacturer to half prices
Makhadzi impressed her online followers with a picture of a car. Image via Instagram @makhadzisa
Afro pop musician Makhadzi has had no choice but to sell her sneakers for almost half the original price as a result of losses – and she’s apparently to blame. A pair of Makhadzi’s Kokova sneakers intially came with a R900 price tag, but now are on sale for R450. The kicks are reportedly being sold at Kempton Park’s Festival Mall in Gauteng.
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Sunday World reports that Makhadzi, whose full name is Ndivhudzannyi Ralivhona, is accused of failing to efficiently market and promote the sneakers, which led to low sales.
Kicks Kokovha, which manufactured the sneakers, filed a lawsuit against Makhadzi, claiming damages. She was reportedly expected to perform wearing the sneakers and promote it on social media platforms, but was mostly seen sporting international brands.
Sunday World has quoted Kicks Sportswear’s founder Sammy Mhaule as saying they had spent a lot of time working on the sneakers but that the singer failed to follow the terms and conditions of the agreement.
“Yes, Kokovha, which was meant to be hers to work on, is going at half price because I need to get my money back, it’s like they left me to do damage control by myself,” Mhaule said.
