Sizwe Alakine has signed a record deal with Warner Music South Africa. Image via Twitter @ReasonHD Photographer: Mini_photography
Sizwe Alakine seals the deal with Warner Music South Africa [watch]
‘I needed to work with a company that could do more for me than I could for myself’: Reason aka Sizwe Alakine celebrates a new record deal!
Sizwe Alakine has signed a record deal with Warner Music South Africa. Image via Twitter @ReasonHD Photographer: Mini_photography
Reason aka Sizwe Alakine hit South Africa’s amapiano radar in July 2021 through a collaboration with star producer DJ Maphorisa titled, Khanda Shisa.
Almost six months after his electric debut, Alakine has secured a record deal with Warner Music South Africa. Having been in the music industry for more than 10 years, the talented musician told Music in Africa that he had been looking for a deal that was best for him and his legacy.
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SIZWE ALAKINE’S FIERY DEBUT
After years in the hip-hop industry as one of South Africa’s most talented rappers, Reason decided to dive into amapiano as Sizwe Alakine.
After his amapiano debut on Khanda Shisa, Sizwe Alakine collaborated with a number of other artists in the genre including Mr JazziQ, Kamo Mphela and Mellow and Sleazy.
Speaking to Tecla Ciolfi on her Texx and the City podcast in 2021, Reason clarified that Sizwe Alakine was just an alter ego.
“I just didn’t feel like it made sense to use the same name when it comes to releasing amapiano and various other genres,” he explained.
NEW DEAL WITH WARNER MUSIC SOUTH AFRICA
Taking to Instagram on Thursday 10 February, Sizwe Alakine shared that he secured a record deal with Warner Music South Africa.
Speaking to Music in Africa, Sizwe Alakine said he had been searching for the best deal for him and his legacy for the past five years.
“After all that I’ve done independently, I needed to work with a company that could do more than I could for myself,” he added.
Warner Music South Africa creative lead, Garth Brown said the vocalist had proven himself as a true artist who is “able to actively capture audiences”.
“His ability to effortlessly transition between genres is what the genetic fibre of legends are made of and we are honoured to be a part of his story,” added Brown.
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‘UJOLA NOBANI’
Sizwe Alakine kicked off 2022 on the right foot with the release of Ujola Nobani in January. The amapiano track features Young Stunna, Mellow and Sleazy.
The track opens with Sizwe’s effortless vocals and transitions into a verse by Young Stunna. The music video is high-energy and fun!
