Photo by Tim Gouw from Pexels
Photo by Tim Gouw from Pexels
City of Cape Town Mayor Dan Plato on Tuesday announced a new flight route between Newark, New Jersey, and Cape Town, at a launch hosted by the Cape Town Air Access partners for Western Cape businesses and key stakeholders in the economy.
Welcoming guests to the briefing, Plato, said:
“We are excited for the launch of the US route with United Airlines starting in December and look forward to the expansion of our tourism industry through greater connectedness.”
This new non-stop flight between North America will start on 15 December, serviced by United Airlines on a Boeing 787-9 Dreamliner, the Cape Town Air Access statement said.
The new route will depart from Newark Liberty International at 8.30pm, arriving in Cape Town at 6pm, cutting travel time between the two destinations by 8 hours in total.
“Our new service between Cape Town and our New York/Newark hub will enable our business and leisure customers to choose a more convenient and seamless way to travel between South Africa and the US and support business opportunities between the Western Cape’s technology sector and the US,” United’s Regional Managing Director Sales, Bob Schumacher said.
MEC for Finance and Economic Opportunities in the Western Cape, David Maynier, praised the Cape Town Air Access partnership for its collaborative approach in landing this major route.
“As a result of this new non-stop seasonal flight between North America and the Western Cape, it is estimated that there will be R154 million in direct tourism spending in the first year.
“Research shows that a year-long flight can help to create nearly 900 jobs, providing a R144 million Gross Value Add for the Western Cape economy.
“Indeed, according to research commissioned by Cape Town Air Access, an estimated 24,000 additional inbound travellers are expected from the US as a result of a direct route. This will help grow this market by a sizeable 20%,” the statement said.
Providing a behind the scenes look at the work done by the Cape Town Air Access team in landing the route, Wesgro CEO, Tim Harris,said the investment and trade relations between the US and the Western Cape assisted in motivating for the route.
“The US is the Western Cape’s third biggest export destination, accounting for over R9 billion. This new non-stop flight will make it easier to do business in our region, and will boost exports through the belly of the aircraft. This will be a key focus for Wesgro in ensuring the route is sustainable.”
Prior to the establishment of the new route, New York was the largest unserved city for Cape Town and the Western Cape globally, with 56,000 passengers travelling via connecting flights.
In total, some 218,000 passengers travelled between the two destinations with 23,500 of these passengers travelled in Business Class, representing a 19% increase between 2017 and 2018.
Acting CEO of South African Tourism, a partner of Cape Town Air Access, Sthembiso Dlamini said: “The US Market has been identified by SA Tourism as one of seven key markets to drive tourism growth into South Africa.
“In terms of remaining on target for 5-in-5 for this region, we will require growth of 16% over the next two years and its air access partnerships like the United Airlines partnership that will allow us the opportunity to achieve this growth.”
To date, Cape Town Air Access has helped land 15 new routes and 20 route expansions, resulting in over 1.5 million two-way seats being added into Cape Town.
This growth means Cape Town International Airport will need to expand its infrastructure to accommodate the growth.
Deon Cloete, General Manager of Cape Town International, Africa’s best airport, said:
“We affirm the airport’s commitment toward delivering an efficient and quality experience.”
Solly Fourie, Head of the Western Cape Department of Economic Development and Tourism, which first pioneered the Air Access initiative, said:
“We proudly support this project because it is helping grow our economy, creating jobs for the many people who are unemployed in our province and country.”
Cape Town Air Access is a partnership between the Western Cape Government, the City of Cape Town, Cape Town Tourism, Wesgro, South African Tourism and Airports Company South Africa, as well as private sector partners.
By Africa News Agency (ANA); Editing by Naomi Mackay.