Apple will be holding a surpri

(FILES) This file picture taken on April 22, 2014 shows the special logo issued by Apple on the Earth Day on their staff’s t-shirts in their store by the Opera, in Paris. – Spanish billionaire Amancio Ortega, the founder of clothing giant Zara, has built up a global real estate empire that includes offices used by Facebook and Amazon in Seattle and large swathes of London’s Oxford Street. Diversifying his fashion fortune to preserve his sizeable wealth, the value of the real estate portfolio owned by Ortega’s investment holding Pontegadea Inversiones stood at around 10 billion euros ($11 billion) at the end of last year. (Photo by Joël SAGET / AFP)

Apple will be holding a surprise press event in December

Media invites are vague and it seems as though Apple won’t be highlighting any of their new products. What are they planning?

Apple will be holding a surpri

(FILES) This file picture taken on April 22, 2014 shows the special logo issued by Apple on the Earth Day on their staff’s t-shirts in their store by the Opera, in Paris. – Spanish billionaire Amancio Ortega, the founder of clothing giant Zara, has built up a global real estate empire that includes offices used by Facebook and Amazon in Seattle and large swathes of London’s Oxford Street. Diversifying his fashion fortune to preserve his sizeable wealth, the value of the real estate portfolio owned by Ortega’s investment holding Pontegadea Inversiones stood at around 10 billion euros ($11 billion) at the end of last year. (Photo by Joël SAGET / AFP)

Apple will be hosting a special event on 2 December in New York City. The announcement came as a surprise as the event is not currently listed on Apple’s website.

When is the secret Apple event?

News of the event was first leaked on Twitter when Editor-In-Chief at LiveWireTech shared his invite on the social media platform. He captioned the tweet:

“This is unexpected. Apple Event. December 2 in [New York].”

Ulanoff also added on Twitter that this year’s event “seems like a smaller affair, mostly revolving around apps.” In response to his tweet, Bloomberg contributor Mark Gurman remarked:

“This seems super strange. Does not seem like an Apple launch event or anything, just a look back at app launches this year.”

The invite hinted that Apple would be honouring their “favourite apps and games in 2019”. Other than that, information about the event has been quite sparse. Some are speculating that it could be the App Store Awards.

With the previous App Store Awards, Apple would issue a press release detailing the company’s favourite apps and games for that year. It seems as though Apple might be sprucing it up this year, if it is indeed an awards ceremony.

What is Apple’s top-secret event about

It would also appear as though invitees aren’t allowed to talk about the event yet. Another netizen, known only as Alex Mak, shared an excerpt of the email invite, which read: “Let’s keep this between us for now. No social media posts just yet”.

The leaked event had the rumour mill churning and a few users came up with several plausible suggestions. One netizen known only as d4ydr33m3r said if the event is app-related, “then maybe it’s a new app store look,” and added:

“A new interface and quite possibly PR around Arcade and other services. Could be a new VR headset or the glasses?”

Someone else joked that Apple might be announcing a new CEO, while another remarked that it “would be really nice [for Apple] to acknowledge app and game developers.”

Tim Cook, President Trump and online backlash

Apple CEO Tim Cook has been facing the heat in recent days. This followed after President Donald Trump toured a Texas plant that has been making Apple computers since 2013 and said:

“Someday we’re going to see Apple building plants in our country, not in China. And that’s what’s happening.”

Trump mistakenly assumed that the plant opened on the day of the tour, and Tim Cook, who spoke immediately after Trump, didn’t correct the assumption.

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