Job Search Qualification Resume Recruitment Hiring Application Concept

Image via Adobe Stock

Use the digital world to hunt down that job after university

Make the move from being a student to a professional with these tips on job hunting using online strategies – all you need is data!

Job Search Qualification Resume Recruitment Hiring Application Concept

Image via Adobe Stock

The jump from being a student to being a professional is not the easiest. Whether you’re looking for an internship or an entry level job, the professional job market can be cut-throat.

In addition, due to the pandemic, many job-seekers have to stay at home for longer than expected and now fall into the category of “unemployed graduates”.

However, instead of letting anxiety and depression set in, there are various things you can do to become more competitive in your industry while you’re at home.

Try one of these pointers to get closer to that dream job.

Digital portfolio

A digital portfolio is a multimedia portfolio created to showcase work that simply cannot be shown on paper. You can buy or use a free a domain for a digital portfolio, but generally the free digital portfolios work well enough.

One example is the free blogging platform WordPress. You can add your work to a blog post or several blog posts, or you can create an AboutMe account. AboutMe allows you to create a free page.


Social media marketing has been a game-changer for many businesses. If you are starting from scratch on Instagram, set up a business account. If you have an existing personal account, change it into a business account and specify your niche.

You can then post your work and, if you use the right hashtags, you’ll be more easily recognised.

Also, try to add posts to your stories as this is more effective than you think. You can pin these as a story highlight, which then also works as a short digital portfolio for visitors to look through.


Depending on how you use it, Facebook may help increase your chances of securing a job or it may decrease it. On Facebook it is important to remove or hide any inappropriate posts that you would not want your potential employer to see.

Human resources departments often look at potential candidates’ social media profiles to get an idea of who they are. Therefore, be aware of what your profile looks like from someone else’s point of view.


Professionals use Twitter more than you think! If you do not already have one, set up a Twitter account and follow all the companies you would like to work for.

Turn post notifications on and you will be notified when they post job opportunities.

Hashtags are also a huge deal on Twitter, so search hashtags like #Graduatejobs, #careers and other similar topics according to your industry. Also use Twitter to keep up with industry related news, as you need to keep up to date.


Setting up a LinkedIn account is also key to get the right kind of people to notice you. In addition, you can apply for jobs through LinkedIn.

Be sure to fill in all your educational details, skills and work experience to better your chances.

Online courses

Many people believe once you have your degree that is all it takes. However, don’t  just step back as there is so much more you can do without committing to another degree.

There are various online short courses that you may be able to take to learn more about your field.

Certain public universities in South Africa offer short online courses that are certified, and these generally cost between R15 000 and R20 000.

If you do not have that kind of money on hand you can always look at free online courses, such as edX.

Investing in your academic life will never really go to waste!