Volkswagen drove off with no less than six awards from the Consumer Awards ceremony on Thursday 6 February. Picture: Supplied

#CarsAwards: VW ahead of the pack at Consumer Awards

Amid all the glitz and glam of the annual Consumer Awards powered by Wesbank, it was the ‘People’s Car’ that stole the show, winning six of the 13 awards categories and the prestigious Brand of the Year Award. awards

Volkswagen drove off with no less than six awards from the Consumer Awards ceremony on Thursday 6 February. Picture: Supplied

The Consumer Awards have become one of the most anticipated annual industry events, each year bringing a fresher and bigger approach to celebrating the motoring industry and the motoring consumer.

The 2020 event, which was held on Thursday 6 February at Kyalami International Grand Prix Circuit and Convention Centre and was attended by a host of local celebrities, industry leaders and media, was no different, providing an energetic and slick multimedia experience.

Star-studded event

South African rap sensation Cassper Nyovest opened the ceremony, which boasted a poised and powerful Bonang as host, with his performance of his hit track Gusheshe.

Cassper Nyovest performs ‘Gusheshe’ at the Consumer Awards ceremony with Bonang, right. Picture: Supplied

Some of the co-hosts and attendees included Maps Maponyane, Lalla Hirayama, Ms Cosmo and Nico Panagio. 

How does it work? 

The #CarsAwards are designed to highlight the best local products and brands in the local market. A total of 17 brands and 39 cars were represented as finalists across 13 categories.

Each of these finalists were put through a rigorous testing process by 21 judges across various disciplines, who evaluate the finalists in a variety of testing scenarios.

Their scores represent 50% of the final score with the other half being scored by South African consumers and vehicle owners across the country who also give their feedback. A percentage score out of 100 is then tallied and these scores make up the final total.

It’s what the Experience manager Hannes Oosthuizen refers to as the “best and most relevant guide for passenger vehicle buyers”.

The 2019/2020 #CarsAwards winners in their respective categories, are:

  • Budget Car – WINNER – Suzuki Swift 1.2 GLX
  • Compact Hatch – WINNER – Volkswagen Polo 1.0 TSI Comfortline Auto
  • Premium Hatch – WINNER – Volkswagen Golf GTI
  • Executive SUV – WINNER – BMW X3 xDrive20d M-Sport
  • Compact Family Car – WINNER – Volkswagen T-Cross 1.0 TSI 85kW Highline R-Line
  • Family Car – WINNER – Mazda CX-5 2.0 Dynamic Auto
  • Adventure SUV – WINNER – Toyota Fortuner 2.8GD-6 4×4 Auto
  • Premium SUV – WINNER – BMW X5 xDrive30d M-Sport
  • Crossover – WINNER –  Audi Q3 35 TFSI S Line
  • Leisure Double Cab – WINNER – Volkswagen Amarok 3.0 V6 TDI Highline 4Motion
  • Business Class – WINNER – Volkswagen Arteon 2.0 TSI 4Motion R-Line
  • Fun Hatch – WINNER – Volkswagen Polo GTI
  • Performance Car – WINNER – Toyota Supra 3.0T
  • Brand of the Year – Volkswagen

Volkswagen consumers’ brand of choice

The Volkswagen team show off their slew of awards. Photo: Supplied

Taking home six category awards, it was no surprise that Volkswagen won the coveted Brand of the Year Award. This award is solely reliant on consumers having their say.

It is the result of more than 13 000 owners who voted Volkswagen as their brand of choice in terms of ownership, service, perceived brand credibility and value.

It is the first time that VW has won this award and its testament to a raft of new products that have struck a good chord with the market. Entrants like the T-Cross have certainly ruffled feathers and the tried-and-trusted Polo Vivo and Polo continue to dominate the sales charts. 

The Volkswagen T-Cross won the Compact Family Car category. Photo: Supplied

Wesbank paints tentative but tenacious picture of economy

As the title sponsor of the #CarsAwards, Wesbank was well represented at this year’s event with the opening and closing remarks coming from CEO Chris de Kock and executive head of sales and marketing Ghana Msibi respectively.

The Wesbank team unpacked their predictions for the next year, estimating another decline in the market, yet remaining a strong and “healthy” industry.