sneaker

YoungstaCPT and Raf Don’s upcoming single ‘Tekky’ is set to be released on Friday 24 June. Image: Supplied

YoungstaCPT and Raf Don explore sneaker culture in new single ‘Tekky’

Raf Don and YoungstaCPT are representing Cape Town’s sneaker culture with their upcoming single, set to be released on 24 June.

sneaker

YoungstaCPT and Raf Don’s upcoming single ‘Tekky’ is set to be released on Friday 24 June. Image: Supplied

What was once the symbol of athleticism is now the commercial and fashionable object of desire. From sportswear and street style to catwalk fashion, sneakers have made their mark as a cultural commodity. 

Local musicians Raf Don and YoungstaCPT have teamed up on a single that explores Cape Town’s sneaker culture. The track, set to be released on Friday 24 June, is titled Tekky

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SNEAKER CULTURE ACROSS THE GLOBE

Sneaker culture has existed for decades but it has reached an impeccable high in South Africa in the last few years. It has become a norm for sneakerheads to queue outside shops in hopes of being the first to secure a new sneaker. 

Although it was popularised in the 80s and 90s hip-hop culture, sneaker culture has evolved into a global movement but it had to start somewhere. 

Legendary hip-hop group Run DMC released their groundbreaking track, My Adidas in 1986, making a paradigm shift where rappers and street style became synonymous. 

MAKING THEIR MARK THROUGH SONG 

Raf Don and YoungstaCPT have made their mark as some of the brightest hip-hop stars in Cape Town and are not representing the Mother City’s sneaker culture through their new track Tekky

“Youngsta and I wanted to find a way to connect with people from different cultural backgrounds, races and classes and this was the perfect way to do that because of the common love and interest in sneakers, which also inspired the title of the song by using the colloquial term Tekky,” said Raf Don. 

No matter what part of Cape Town you visit, you will find traces of sneaker culture. 

“Our sneakers are a part of our identity because through our sneakers we are able to make a statement,” added Raf Don. 

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A DIFFERENT KIND OF SOUND 

Tekky will be different from what rap lovers have heard from Raf Don and YoungstaCPT. The track is dubbed ‘drill’, an emerging hip-hop sound in Africa more specifically Cape Town. 

Producer Shaney-Jay brought his expertise and drill-influenced sound with mixing and mastering of Loulo Verb.