Stellenbosch ranked among the ‘world’s 100 most-loved destinations’

The vibrant Winelands town of Stellenbosch has been ranked the 23rd most loved destination in a global ranking of the top 100 most loved destinations in the world in 2021.

Stellenbosch ranked the 23rd most loved destination in the world

Stellenbosch was listed 23rd globally by the Tourism Sentiment Index (TSI), following Knysna at 19 while Hermanus ranked at 41 and Cape Town at 54.

The travel data intelligence solution created by destination marketing agency Destination Think, ultimately analysed over 1.6 billion online conversations and articles about 21 330 global destinations to compile the list.

“To have our warmhearted town of Stellenbosch recognised as one of the top 100 destinations globally is the most heartwarming moment for our communities, stakeholders, local businesses and travel and tourism sectors,” says Jeanneret Momberg, CEO of Visit Stellenbosch.

“We are overjoyed that we have ranked in the top 25 as well. The fact that this list analysed online conversations of over 21 330 destinations globally prove what we’ve known all along – visitors fall in love with Stellenbosch and can’t stop talking about when they can come back!”

A destination of choice for local and international visitors

Stellenbosch Mayor Gesie van Deventer also said that the ranking is remarkable.

“Stellenbosch continues to be seen as a destination of choice for local and international visitors and is one of the best places worldwide to work, visit, stay and play,” said van Deventer.

The mayor thanks all role-players and tourism stakeholders for their continued work in putting Stellenbosch on the map and growing the local tourism industry.

It is said that Visit Stellenbosch worked hard to showcase the town and its wealth of offerings, from their renowned wining and dining to splendid scenery, outdoor pursuits and creativity, living history and culture.

#FreeToBe in Stellenbosch

Momberg added that this accolade coincides with the launch of their #FreeToBe in Stellenbosch campaign.

“We want to remind travellers in the northern hemisphere, a significant source market for us, that while they are cooped up in their apartments in the cold and dark winter, the sun is shining in Stellenbosch. Come visit Stellenbosch and enjoy the freedom of our outdoors, desirable lifestyle overflowing with great wine and fabulous food, beauty and creativity, and spectacular natural surroundings.”

The Western Cape Minister of Finance and Economic Opportunities, David Maynier also said that for four Western Cape towns and the Mother City to be identified in the top 100 most loved places in the world is an outstanding achievement.

“The last two years will go down in history as the most challenging years thus far for the global tourism sector, and the rankings demonstrate that Cape Town and the Western Cape is a world-class destination and a firm favourite on the global travel bucket list.”