Apple CEO Tim Cook hosts Apple’s Worldwide Developer Conference (WWDC) in San Jose, California, the United States, 3 June 2019. Photo: Xinhua/IANS
Apple WWDC 2019: Goodbye iTunes, hello Apple Music
So, Apple announced at its annual Worldwide Developers Conference (WWDC) that it is killing iTunes. Well not really, but sort of. Here’s what you need to know about the future of iTunes.
Apple CEO Tim Cook hosts Apple’s Worldwide Developer Conference (WWDC) in San Jose, California, the United States, 3 June 2019. Photo: Xinhua/IANS
The game-changing Apple iTunes is not dead as much as it’s being broken up into three separate Apple products. Apple made the announcement during its 2019 Apple Worldwide Developers Conference (WWDC).
Going forward, iTunes will morph into Apple Music, Apple Podcasts and Apple TV. The move is a response to the changing ways in which users interact with media, and the changing landscape of media itself.
Podcasts have become an essential and lucrative medium for modern creators. It has a very different business model to both the music and television industry.
A new vision for the future sans iTunes
So it only makes sense that Apple should create apps that will have the flexibility to fuel its growth across modern content types. Apple have already announced its entry into the streaming TV market later this year.
Splitting iTunes and creating better-branded homes for its different offerings will help to support Apple’s shift from a hardware company that sells content for its devices to a powerful player in the streaming media market.
Also read – Apple’s iOS 12.2 update: These are the new features
Apple additions – Music, Podcasts, Apple TV
Apple Music, Apple podcasts and Apple TV will live in their own separate applications. Any content that you may have purchased from iTunes will be available in the appropriate application.
Apple have put a lot of the resources into streaming, with their music streaming service extremely popular. Apple TV+ was announced a little while back and promises to deliver high-quality content.
With this in mind, Apple CEO Tim Cook confirmed at the WWDC that the role of iTunes has changed. Many users had become frustrated with its bloated and quite frankly poor user experience.
The new apps will undergo a slight facelift with colourful sidebars and clear menus with an emphasis on easy navigation. Apple also plans to build machine-learning into their apps to make the indexing of shows more intuitive.
Also read – Apple iPod just got its first major update in nearly four years
