Celebrities and athletes took to Instagram to share some behind the scenes footage post-Olympics. Check it out!

There’re two giants currently on display in Rio de Janeiro… and they look amazing.

Almost too pretty and flawless to eat!

Okay, so Instagram takes up an embarrassing number of hours in every one of your days, but did you know the most liked pic of all time has over 3.5 million likes? And it’s not even in focus.

What’s life without a little bit of fun, hey?

Next level travel goals!

The internet is freaking out over what is essentially just a person smashing her face into baked goods, because… internet.

“Yesterday she asked me if I would brighten the contrast in the room. After awhile I figured out that she just wanted the lights on.”

Remember your childhood friend Waldo of the Where’s Waldo series? Well, a new Instagram account called WallyFound is now brings the striped fella to your newsfeed. Pretty neat huh?

Can we just say, yummy!

@southafrica brought together 200 cool kids to share in the beauty of our Mzanzi through photographic storytelling and it was awesome!

What better way to celebrate your inner millennial than a café that appeals to your Instagram following?

OK so everybody knows just how much we love Cape Town, and these amazing photographs by Derico just go to show how truly incredible it is. Too good not to share!

Trending conversations, hashtags and instant lifestyle-updates might have been made popular by Twitter, but it seems Instagram has taken it one step further. Why though, has Instagram grown so fast in such a short time?