Fanelesibonge Ndlovu.

Fanelesibonge Ndlovu.
Image: Nhlakanipho Sabelo Nxumalo

Enactus speaker Fanelesibonge Ndlovu shares his LinkedIn insights

Durban student Fanelesibonge Ndlovu shares his thoughts at international youth leadership seminar on how to build a brand on LinkedIn.

Fanelesibonge Ndlovu.

Fanelesibonge Ndlovu.
Image: Nhlakanipho Sabelo Nxumalo

KwaZulu-Natal student Fanelesibonge Ndlovu delivered a speech at the Enactus World Cup 2020 on Wednesday 9 September on how he uses LinkedIn to build his network.

Enactus is an international youth leadership event which was held only online this year due to the pandemic.

The third-year analytical chemistry student at the Durban University of Technology (DUT) spoke in the same session as LinkedIn senior customer success manager Shawn Mealy, who is based in the United States (US).

Fanelesibonge Ndlovu Enactus World Cup
Shawn Mealy, left, and Fanelesibonge Ndlovu at the 2019 Enactus World Cup. Image: Ntobeko Thiba

Ndlovu’s speech aimed to help students, graduates and business owners navigate their way around the LinkedIn application, showing them how to build their brand.

Your LinkedIn  profile

Ndlovu said it is important to choose an appropriate profile picture. Also add a relevant professional description of yourself, as well as your experience, achievements and any voluntary work.


You can ask people who have worked with you to give you recommendations on LinkedIn. This builds credibility and validates your skills. 


As a business you can build different types of relationships on LinkedIn, two of which are B2B and B2C:

  • B2B are Business-to-business relationships where businesses sell to other businesses; and 
  • B2C are Business-to-consumer relationships where businesses sell directly to the consumer. 

Build your network

“If you are a student or graduate, LinkedIn is for you. There are more than 30 million companies on LinkedIn, 20 million jobs and 90 000 schools,” said Ndlovu. 

He recommended building your network through your posts. To expand your network, you can add human resource (HR) managers, directors and CEOs. You also have the option of sending a direct message (DM) to someone in your network. 

Ndlovu believes that as there are not an overwhelming number of posts on LinkedIn, your posts have a good shot at doing well.

You could post text, with or without an image, where you show your interests or passion, and you could share other posts or create video content. 

Video content 

Video content is something Ndlovu is passionate about and his Enactus speech focused on this. He said he leans towards video content more because:

  • Video content gets more than three times the attention of an image; 
  • Video content has a personal approach and builds the “know, like and trust” factor which allows your network to get to know you, interact with your posts and build trust in you; 
  • LinkedIn pushes video content; and
  • Through videos you get to see emotions, expressions, gestures and so on. 

Tags on LinkedIn

The tags you use on LinkedIn posts are particularly important and play a significant role in getting you noticed. 

“What I do when posting content is I use hashtags, such as #MondayMotivation, so someone who is searching for Monday Motivation will find my video. It is all about getting discovered,” said Ndlovu.