Sibusiso Nkosi of South Africa during the International match between England and South Africa in London, United Kingdom. PHOTO: Henry Browne/Getty Images
World Rugby clarifies structure of Nations Championship [video]
World Rugby has moved to clarify the organisation’s position on the merits and structure of its proposed annual global competition the Nations Championship.
Sibusiso Nkosi of South Africa during the International match between England and South Africa in London, United Kingdom. PHOTO: Henry Browne/Getty Images
World Rugby has moved to counter rumours that it’s proposed Nations Championship would leave a number of emerging rugby countries out in the cold.
The Organization say they are committed to the wellbeing of the game and preserving traditional tournaments and tours such as the British and Irish Lions outbound tours.
In a press release issued on Wednesday World Rugby stated: “As the international federation for the sport, World Rugby is committed to the global advancement of rugby and its character-building values to build a better, stronger game for players, unions, clubs and fans.
“Tasked by unions last May to examine the feasibility of competition structures that had the potential to reinvigorate the July and November windows, World Rugby’s goal has always been to create:the best-possible environment and opportunities for players; a first-ever pathway for emerging unions to compete at the top table of annual competitions; a better fan experience with enhanced meaning and attractiveness of fixtures; financial certainty for unions; harmonisation with club rugby and revenue maximisation for reinvestment in all levels of the game globally.
“The current rugby broadcast market is complicated, which impairs the overall ability of the game – including players, fans, unions and clubs – to realise its full potential. World Rugby is undertaking this important work on behalf of our unions to secure the long-term growth and stability of the sport in an ever more competitive sports and entertainment environment.
“It is incumbent on World Rugby to champion and represent the whole game, not just the top of the game, and we are committed to working with our union and player representative colleagues to ensure an equitable solution that works for all.”
World Rugby tabled the below competition model with union CEOs and International Rugby Players in September 2018:
The Nations Championship to debut in 2022
The 6 Nations, The Rugby Championship and British and Irish Lions completely retained and protected as jewels in the calendar
Two-division, merit-based format with promotion and relegation and a potential pathway for all unions
Two conferences comprising the 6 Nations and The Rugby Championship (where two tier two teams would be immediately added to make six in total)
Each team plays the other 11 teams once either home or away with points accumulated throughout counting towards a league table
Top two teams from each conference would play cross-conference semi-finals, followed by a grand final
Running in two of the four years in the Rugby World Cup cycle (not running in a Rugby World Cup year and truncated version in a Lions year
Broadcast rights aggregated and collectively sold, increasing revenue potential. Possibility to centralise some sponsorship rights
The competition will apparently provide qualification and seeding for future Rugby World Cups
World Rugby has expressed a desire to expand the Rugby World Cup to 24 teams in 2027.
The governing body says that under the proposed structural shift international rugby players would be playing less matches.
The release continues: “Player welfare is fundamental to our sport. Within the original proposal, players would play a maximum of 13 matches if their team reaches the final, compared to an average of between 12 and 14 test matches presently. Most teams would play 11 matches.
“Growing the sport’s fan base through more compelling competition is also vital as broadcasters will only pay more for a product that fans want to see. As part of the analysis, market research was conducted in the UK and France and more than 60 per cent of people surveyed, who saw a video of the competition format, said the concept would increase their interest in international rugby, while only four per cent said they would be less interested.
“Contrary to reports, our proposed competition provides opportunities for all teams to compete at the top level on merit, with promotion and relegation. Under this model, the Pacific Islands and all teams outside the current 6 Nations and The Rugby Championship would have a potential pathway. With the proposed model incorporating competitions that are not owned or run by World Rugby, not all unions are presently in favour of immediate promotion and relegation. We continue to consider the feedback, but remain absolutely committed to an eventual pathway for all.
“Commercial considerations are important for long-term growth at all levels. Under the proposed competition, media rights would be combined, enabling greater consistency and overall value. Strong interest from media entities has indicated that the model would boost annual media revenue for international rugby and unions, for reinvestment in the game, by a substantial amount.
“Ongoing conversations and stakeholder views have shaped and evolved further elements for discussion, including improvements on player load in November. The next step in this process is a joint meeting of the World Rugby Executive Committee and Professional Game Committee (the bodies overseeing the project), who will be joined by union Chairmen and CEOs and player representatives to consider and discuss progress and a way forward that is in the best interest of the whole game.
“Change is always difficult, and nobody expected complex multi-stakeholder discussions to be simple, however for a sport to grow and thrive, it must explore ways to innovate and evolve.”
