SA betting company Hollywoodbets create history in link up with EPL club Brentford

Hollywoodbets will become the first South African sports betting company to have their logo appear at the front of an English Premier League side’s jersey ahead of the 2021/2022 season.

The top sport betting brand has entered into a sponsorship agreement with Premier League new boys Brentford, who will mark their return to the topflight with the Hollywoodbets logo at the centre of their playing jersey next season.

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Brentford had previously campaigned in the English topflight all of 74 years ago, with the west London side making some impressive headway over the last couple of seasons in the English Championship. “The Bees” as they are affectionately known, came close to promotion two seasons ago, before losing out to Fulham in the playoff final at Wembley. 

Brentford finally got their promotion

They then came back even stronger during the previous campaign, making sure of their victory and promotion to the Premier League as they outperformed Swansea. Having already been part of  Brentford’s playing jersey as far back as November 2020, but featuring only on the back, HollywoodBets have decided to step their game up and take up a spot as the main jersey sponsor for the coming season. 

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HollywoodBets Brand and Communications Manager, Devin Heffer, spoke about the partnership with Brentford.

Hollywoodbets reaction

“After last season’s partnership with Brentford, and being part of their journey to the play-offs, we (Hollywoodbets) are proud to be a part of such a special football club. We share similar values and we have the motivation to keep pushing ourselves to new heights. Continuing this sponsorship and debuting with The Bees on the front of their jersey in the English Premier League is a dream come true for us. This is a proud moment for our country, and for South African football fans, and we are excited to bring our customers closer to the most watched league in the world.” He said.

Brentford reaction

Jon Varney, Chief Executive at Brentford Football Club said, “Our promotion to the Premier League means we are now broadcast in more homes around the world than any other league or competition. This global platform creates an opportunity to grow interest in The Bees and for us to maximise commercial returns to reinvest in our squads. Whilst it is important to grow revenue it is also important to build relationships with organisations who share our values. Hollywoodbets have been with us on our journey to the Premier League and we are delighted they have decided to invest further and become our front-of-jersey sponsor.”

Where do you think Brentford are going to finish the season?