The Premier League is back. Image via BackpagePix
Apple to enter the frame for Premier League broadcasting rights
Tech giants Apple are ready to make a big play by entering the frame for English Premier League broadcast rights. The EPL might be about to change forever.
The Premier League is back. Image via BackpagePix
Premier League broadcast rights are up for renewal and Apple are ready to make a huge statement. The EPL is potentially about to get a huge shake-up.
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Apple ready to make a big Premier League play
Apple are ready to make their move and secure broadcasting rights to the Premier League in a major shake-up. That’s according to Versus.
The Premier League’s UK broadcast rights – currently owned by Sky Sports, BT Sport and Amazon Prime – are set for renewal at the end of the year. A new deal would commence in the 2025/26 campaign.
It’ll be the first renewal since Covid-19. Insiders feel that the rights – last sold at £5 billion – are undervalued as a result of a post-pandemic economic slump.
It’s this context, alongside the rising influence of American club owners within the EPL, that makes Apple eager to strike now as they aim to bolster the offering of Apple TV.
Apple already making waves in the MLS
The tech giants have demonstrated their commitment to live football with an innovative rights deal with Major League Soccer (MLS). That was first announced in 2022. From this season, MLS will be streamed globally on Apple TV for 10 years. That will become the first major partnership between a football league and a streaming service.
If successful with any bid, expect Apple’s commitment to innovation to bring about a major evolution in how we watch the beautiful game.
As a result, the Premier League will become available to a totally different audience. Good move?
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