Adidas unveils nature-inspired away kits for 2023 World Cup

Adidas has launched the away kits of six nations set to compete at the Fifa Women’s World Cup in Australia and New Zealand.

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On Thursday, Adidas revealed the away kits for Argentina, Colombia, Germany, Japan, Spain, and Sweden, having already unveiled the eye-catching designs for Italy and Jamaica earlier this year and with the kits for the Philippines still to be released in the coming months.

As all eyes turn towards this year’s showpiece event, each federation kit is inspired by nature, celebrating the iconic scenery and diverse natural landscapes of each country – including the vast green woodlands of Germany, the sprawling glacial rivers of Sweden and the ever-changing colors of the Caño Cristales River in Colombia. 

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According to Adidas’ vice president of football product and design Sam Handy, the decision to celebrate the unique natural scenery found in each nation was made to create a connection between players and fans by encouraging a shared appreciation of the wonders of the natural environment in their country.

Each shirt features the latest in adidas fabric innovations, including lightweight, heat-applied details. The kits for Argentina, Colombia, Germany, Japan and Spain are constructed using materials and textures to help keep players feeling cool with HEAT.RDY technology, optimized to keep players feeling comfortable while performing on the biggest stage. While AEROREADY technology in the Sweden kit uses sweat wicking or absorbent materials to keep players feeling dry.  

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Both authentic and replica versions of each kit are made from a yarn containing 50% Parley Ocean Plastic, re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean. The other 50% of the yarn is recycled polyester. Just one of the innovations that represent our commitment to help end plastic waste.

The new away kits are available for purchase from 23 March on the official Adidas website and in all its retail stores.

ADIDAS FEDERATION KIT DESIGN DETAILS:

Argentina
Striking landscapes from Serranía de Hornocal in the north to Ushuaia in the south, the Argentina away kit signifies the diverse natural landscapes found across the country. The bold graphic also features a bold race car style stripe to capture attention at high speeds – a design feature that grows in stature when standing shoulder to shoulder as one team. 

Colombia
The Colombian away kit pays homage the many hues of the Caño Cristales River – often referred to as the ‘River of Five Colors’ – celebrating the unique changing phenomenon that occurs due to the reflection of light against the water. Utilizing traditional federation colors, re-imagined through the lens of flowing water and the reflection of light, the design brings in a fresh look that celebrates the country’s rich biodiversity.

Germany
Germany’s away jersey is inspired by the various deep green woodland areas found within the country – from the Black Forest to the Zauberwald. The various shades of green and bespoke handmade graphic celebrate Germany’s vast woodlands – which cover an area equivalent to one third of the country’s land mass.

Japan
Japan’s away kit takes its pink color cues from the beautiful pink sunrise that can be witnessed at Mount Fuji. The sunrise represents the collective mission of the Japanese team – as the Women’s World Cup emerges on the horizon – to add another winner’s star to the team badge. 

Spain
The Spanish away jersey takes inspiration from the beautiful coral reefs that can be found around Spain’s vast coastlines – a feature the country shares with the famous coral reefs found in the tournament’s host nations of Australia and New Zealand. With much of the coral reef found off the ‘Costa Blanca’ already damaged by rising sea temperatures, the design aims to raise awareness and discussion of the effects of further global warming on our sea’s reefs. 

Sweden
Sweden’s away jersey is inspired by the vast glacial rivers and ice caps that can be found across the country. Combining a changing glacial blue graphic, with trims and details in the iconic yellow color synonymous with the nation – the design seeks to highlight the beauty and importance of the nation’s glaciers and the impact that global warming could have on them.