Pool of Heroes HTH

HTH has backed the Tuks swimming team to the tune of half a million Rand. Image: Supplied

Pool of Heroes campaign sees HTH pump half a million Rand into swimming

South Africa’s premier swimming squad at Tuks have been given a great financial boost by the backing of pool maintenance experts HTH.

Pool of Heroes HTH

HTH has backed the Tuks swimming team to the tune of half a million Rand. Image: Supplied

HTH launched its Pool of Heroes campaign with a R500,000 cash injection into South Africa’s premier swimming squad at Tuks.

The team that boasts the most amount of medal hopefuls for South Africa at the upcoming Paris sporting showpiece in July.

HTH pump half a million Rand into swimming

HTH had previously thrown their weight behind Tuks swimmer Kaylene Corbett which led to them backing the entire team.

The Tuks ‘Fish Factory’ now has a heavyweight backer with the funds set to go towards producing more Olympians.

“The relationship commenced a little over a year ago when HTH invested in Olympian and Commonwealth Games medalist, Kaylene Corbett, and soon learnt about the ‘fish factory’ that existed at Tuks Swimming,” HTH Marketing Manager Elsabe Venter said.

Corbett joins her teammates double Olympic medalist and world record holder Tatjana Smith (nee Schoenmaker), Erin Gallagher, Matt Sates, and Pieter Coetze as Tuks’ representatives that’ll carry the hopes of Mzansi to Paris 2024.

Win-win scenario

HTH has set out to empower young sporting talent in South Africa and through those actions to uplift the communities they come from.

Venter adds, “Sports funding is a win-win scenario for both the brand and the athletes supported – provided the values align and we believe that empowering young sporting talent is critical for our country’s future growth and success.

“HTH values are not limited to pool owners or our customers, but rather the upliftment of the community where we, as a brand, operate in.

“We strongly encourage brands as well as the corporate sector to be active participants in backing South Africa’s up-and-coming athletes.”

Corbett adds: “I’m delighted that HTH has taken our relationship further by investing in our greater squad.

She also said: “It is a brand synonymous with our playground, the pool. As far back as I can remember I’ve dreamt of representing my country at the Olympic Games – and HTH has literally been the constant ingredient every single time I’ve touched the water.”

Venter goes on to say that South Africa has one of the largest swimming pool markets in the world with approximately 800,000 private pools, not including the nearly 2,000 public swimming pools at various municipalities, resorts and gyms around the country.

“We look forward to leveraging our brand presence and immersing ourselves in a powerful narrative with multi-dimensional exposure elements in the thrilling and uplifting journey of a world class team, on its road to the 2024 Olympic Games.”