The South African Sports Confederation and Olympic Committee (SASCOC) has announced a multi-year partnership with Mr Price Sport, confirming the retailer as the official apparel sponsor of Team South Africa.
The four-year deal encompasses the Tokyo 2020 Olympic and Paralympic Games, Birmingham 2022 Commonwealth Games, the 2023 Africa Games in Accra and the 2024 Summer Olympic and Paralympic Games in Paris.
Beginning with the Tokyo 2020 Olympic and Paralympic Games, for the first-time, the South African Olympic and Paralympic athletes will be wearing locally developed athletic apparel at the Olympics’ and Paralympics opening ceremony, as well as on the podium.
The Olympic Games is the world’s most internationally represented multi-sport event, with 35 sport types and over 200 nations taking part. The Paralympic Games are the largest multi-coded event for athletes with disabilities covering 22 sport types and over 96 nations taking part. These Games are typically hosted every four years but were delayed in 2020 due to the Covid-19 pandemic.
President of SASCOC, Barry Hendricks, shared his thoughts on the new partnership.
“It has always been a goal of SASCOC and Team South Africa to partner with a proudly South African brand. We are excited and thrilled to be partnering with Mr Price Sport – this is a momentous occasion in which Team South Africa will participate in the world’s biggest events, kitted and dressed by a South African brand, a first of its kind.”
Team South Africa embarrassingly had to wear oversized outfits at the 2016 Rio de Janeiro Olympics in clothing made by Chinese company 361°.
The rescheduled 2020 Tokyo Olympics are set to take place from 24 July to 8 August, 2021, with the Tokyo Paralympics to follow shortly thereafter from 24 August to 5 September.