Israel Adesanya is the UFC’s most Googled star in 2023

The UFC has some of the biggest stars in the fight game on their roster but some are more Googled than others and none more than Israel Adesanya.

UFC’s most Googled stars

MiddleEasy.com ran the numbers, analyzing Google search data on the most searched active UFC stars.

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A spokesperson from MiddleEasy.com has commented on the findings: “UFC is a growing promotion and MMA is an increasingly popular sport across America, so we took a look at who are the most Googled fighters within the UFC and where they ranked within each American state.

“The data shows that the big names such as Israel Adesanya and Khamzhat Chimaev are consistently the most Googled in every state, however the data does show instances where fighters such as Max Holloway or Dustin Poirier rank first in searches in their native state, showing a tribal loyalty and home state support for American-grown athletes despite the ever growing multinational outlook of the UFC roster.”

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Most searched fighters

Men’s pound for pound: Israel Adesanya 

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These results were based on the top 15 pound-for-pound fighters ranked by the UFC. Israel Adesanya is by far the most Googled male UFC star in America. He ranks number one in searches for forty-seven states, Jon Jones is the second most searched UFC male star who recently came out of retirement to fight in the heavyweight division and become a champion, he is only placed third in three states, with Kamaru Usman ranking above him in Utah and Israel Adersanya in Louisiana and New Mexico. As well as Kamaru Usman being the second most Googled in Utah, he is also the third most Googled UFC male star in nineteen states. 

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Men’s Heavyweight: Jon Jones 

Jon Jones, considered by many to be the greatest UFC fighter of all time, has recently returned to the Octagon to win a title in the heavyweight division, it should come as no surprise that he is the most Googled heavyweight in America. Derrick Lewis is the second most Googled UFC heavyweight fighter in America, ranking second in searches for 41 states. Tai Tuivasa is the third most Googled heavyweight in America, ranking third in searches also for 41 states. 

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Making waves

Men’s Light Heavyweight: Magomed Ankalaev

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Magomed Ankalaev is the most Googled UFC light heavyweight in America, ranking first in 33 states. The second most Googled light heavyweight in 14 states is Anthony Smith. Paul Craig is the third most Googled UFC light heavyweight in America, ranking third in 22 states. 

Men’s Middleweight: Israel Adesanya

Israel Adesanya is the most Googled middleweight in America, Alex Pereira who recently defeated Adesanya is the second most Googled in every state in America. Sean Strickland is the third most Googled middleweight in the UFC in America, ranking third in 47 states. 

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Men’s Welterweight: Khamzat Chimaev  

Khamzat Chimaev is the most Googled welterweight in America, the Chechen is the most Googled in every state in America which speaks to his rising stardom. In second place is Colby Colvington who is the second most Googled in 29 states, and the third most Googled in twelve states. In third place is Kamaru Usman, who is the second most Googled in eleven states and the third most Googled in 23 states. 

UFC fighters attract clicks

Men’s Lightweight: Islam Makhachev and Charles Oliviera  

Islam Makhachev and Charles Oliviera are the joint most searched lightweights in America. This might be due to the fact that the two faced off for the UFC lightweight title in October of last year, the fight was highly anticipated and Islam Makhachev emerged victorious. The third most Googled lightweight is Dustin Poirier, he is the most Googled lightweight in his home state Louisiana. 

Men’s Featherweight: Bryce Mitchell 

Bryce Mitchell is the most Googled featherweight in the United States, ranking first in 28 states and the second most searched in 15 states. Hawaiian Native Max Holloway is the second most Googled featherweight in America and Australian Alex Volkanovski is the third most searched. 

Men’s Flyweight: Brandon Moreno

Brandon Moreno is the most Googled flyweight in America, the flyweight is being searched the most in every single state. New Zealand’s Kai-Kara-France is the second most Googled flyweight in the UFC, Deivison Figuerido is the third most Googled Flyweight in America. 

Men’s Bantamweight: Sean O’ Malley 

Sean O’ Malley is the most Googled Bantamweight in every American state, Peter Yan is the second most Googled in every state. Dominick Cruz is the third most Googled in 33 states.

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